/* ZERO FAFF paid ads page: its own moving parts, on top of case.css and location.css.
   Everything here is scoped to this page's sections (.ah, .ap, .pl, .ad-how, .ab, .pf, .ad-inc) so nothing leaks.
   The demos are drawn in container units (cqw in the opening, cqh on the stage) so they keep their shape at any size. */

/* ===================================================================== the opening: a search, a sponsored post, leads */
.ah{width:112%;max-width:720px;justify-self:end;margin-right:-4%;aspect-ratio:6/5;position:relative;container-type:inline-size;font-size:2.2cqw}
.ah > *{position:absolute;opacity:0}
.ah.on > *{animation:ahin .7s cubic-bezier(.2,1.3,.4,1) forwards}
@keyframes ahin{from{opacity:0;transform:translateY(30px) rotate(var(--r0,-3deg)) scale(.95)}to{opacity:1;transform:rotate(var(--r,0deg))}}

/* the search page, back left */
.ah-search{--r0:-6deg;--r:-3deg;left:0;top:2%;width:62%;padding:3cqw 3cqw 3.6cqw;border:var(--border);border-radius:18px;background:var(--paper);color:var(--ink);box-shadow:8px 8px 0 #000;z-index:1}
.ah-q{display:flex;align-items:center;gap:1.4cqw;height:6.4cqw;padding:0 2cqw;border:2.5px solid var(--ink);border-radius:999px;background:#fff;font-weight:700;font-size:2.3cqw;white-space:nowrap}
.mag{flex:0 0 auto;position:relative;width:2.4cqw;height:2.4cqw;border:2.5px solid var(--ink);border-radius:50%}
.mag::after{content:"";position:absolute;right:-.9cqw;bottom:-.9cqw;width:1.1cqw;height:2.5px;background:var(--ink);transform:rotate(45deg)}
.ah-q .qt{display:inline-block;clip-path:inset(0 100% 0 0)}
.ah.on .ah-q .qt{animation:type 1.1s steps(24,end) .8s forwards}
@keyframes type{to{clip-path:inset(0 0 0 0)}}
.caret{display:inline-block;width:2px;height:2.6cqw;margin-left:-1cqw;background:var(--ink);animation:blinkc 1s steps(1) infinite}
@keyframes blinkc{50%{opacity:0}}
.ah-tabs{display:flex;gap:2.6cqw;margin:2cqw .6cqw 1.6cqw;font-size:1.9cqw;font-weight:700;color:rgba(17,23,27,.55)}
.ah-tabs b{color:var(--ink);box-shadow:0 2px 0 var(--ink)}
.ah-adw{display:grid;grid-template-rows:0fr}
.ah.on .ah-adw{animation:adgrow .55s cubic-bezier(.2,1,.3,1) 2.1s forwards}
@keyframes adgrow{to{grid-template-rows:1fr}}
.ah-ad{min-height:0;overflow:hidden;display:grid;gap:.9cqw;padding:0 1cqw}
.ah-ad > :last-child{margin-bottom:2cqw}
.ah-ad em{font-style:normal;font-size:1.7cqw;font-weight:900;letter-spacing:.02em}
.who{display:flex;align-items:center;gap:1.2cqw}
.who > i{width:3.6cqw;height:3.6cqw;border:2px solid var(--ink);border-radius:50%;background:var(--claret)}
.who span{display:grid;line-height:1.1}
.who b{font-size:1.8cqw}.who small{font-size:1.5cqw;color:rgba(17,23,27,.6)}
.ah-ad .hl{font-family:"Melodrama",serif;font-weight:700;font-size:2.7cqw;line-height:1.05;color:var(--harbour)}
.ds{display:grid;gap:.7cqw}.ds i{height:.9cqw;border-radius:4px;background:rgba(17,23,27,.16)}.ds i.s{width:62%}
.ex{display:flex;flex-wrap:wrap;gap:1cqw}
.ex span{padding:.5cqw 1.6cqw;border:2px solid var(--ink);border-radius:999px;font-size:1.6cqw;font-weight:800;background:var(--canvas)}
.ex span:first-child{background:var(--brass)}
.ah-org{display:grid;gap:.8cqw;margin-top:2cqw;padding:0 1cqw;transition:opacity .4s}
.ah-org i{height:.9cqw;border-radius:4px;background:rgba(17,23,27,.12)}
.ah-org i.t{width:58%;height:1.5cqw;background:rgba(38,54,74,.3)}.ah-org i.s{width:44%}
.ah-top{left:auto;right:-2.6cqw;top:28%;display:grid;place-items:center;width:8cqw;height:8cqw;border:var(--border);border-radius:50%;background:var(--brass);color:var(--ink);font-size:3.2cqw;font-weight:900;box-shadow:3px 3px 0 var(--ink);opacity:0;transform:scale(0)}
.ah.on .ah-top{animation:adpop .5s cubic-bezier(.3,1.7,.5,1) 2.7s forwards}
@keyframes adpop{to{opacity:1;transform:none}}
.ah-search .ah-top{position:absolute}

/* the phone, front right, with a sponsored post that gets tapped */
.ah-phone{--r0:10deg;--r:4deg;right:-1%;top:20%;width:34%;aspect-ratio:9/17.5;padding:1.2cqw 1cqw;border:3px solid var(--ink);border-radius:5cqw;background:var(--ink);box-shadow:8px 8px 0 #000;z-index:3;animation-delay:.35s!important}
.ah-ph{height:100%;border-radius:3.8cqw;background:var(--paper);color:var(--ink);overflow:hidden;display:grid;align-content:start;gap:1.6cqw;padding:3.2cqw 2.2cqw}
.ah-ph-h{display:flex;align-items:center;gap:1.2cqw}
.ah-ph-h i{width:4cqw;height:4cqw;border:2px solid var(--ink);border-radius:50%;background:var(--blue)}
.ah-ph-h span{display:grid;line-height:1.1}.ah-ph-h b{font-size:1.75cqw}.ah-ph-h em{font-style:normal;font-size:1.45cqw;color:rgba(17,23,27,.6)}
.ah-ph-m{position:relative;aspect-ratio:1;border:2.5px solid var(--ink);border-radius:2cqw;background:#BFD7E4;overflow:hidden}
.ah-ph-m .sun{position:absolute;right:16%;top:16%;width:22%;aspect-ratio:1;border:2px solid var(--ink);border-radius:50%;background:var(--brass)}
.ah-ph-m .hill{position:absolute;bottom:-38%;border:2.5px solid var(--ink);border-radius:50%}
.ah-ph-m .h1{left:-14%;width:76%;height:90%;background:var(--moss)}.ah-ph-m .h2{left:40%;width:84%;height:74%;background:#5F7050}
.ah-ph-m .tag{position:absolute;left:7%;top:8%;padding:.6cqw 1.4cqw;border:2px solid var(--ink);border-radius:999px;background:var(--claret);color:var(--canvas);font-size:1.5cqw;font-weight:900;text-transform:uppercase;letter-spacing:.03em}
.ah-ph-c{display:flex;align-items:center;justify-content:space-between;gap:1cqw}
.ah-ph-c span{display:grid;line-height:1.1}.ah-ph-c b{font-size:1.8cqw}.ah-ph-c small{font-size:1.4cqw;color:rgba(17,23,27,.6)}
.ah-ph-c .bk{flex:0 0 auto;padding:.8cqw 1.6cqw;border:2px solid var(--ink);border-radius:999px;background:var(--brass);font-style:normal;font-size:1.5cqw;font-weight:900;text-transform:uppercase}
.ah.on .bk{animation:adpress .45s ease 4.65s}
@keyframes adpress{45%{transform:scale(.84)}}
.ah-ph-r{display:flex;gap:1.6cqw}.ah-ph-r i{width:3cqw;height:3cqw;border:2px solid var(--ink);border-radius:50%}
.ah-phone .cur{position:absolute;width:4.2cqw;left:110%;top:110%;opacity:0;z-index:4}
.ah.on .ah-phone .cur{animation:ahcur 1.2s cubic-bezier(.5,0,.25,1) 3.6s forwards}
@keyframes ahcur{0%{opacity:0}25%{opacity:1}80%{left:var(--bx,76%);top:var(--by,71%);transform:none}90%{transform:scale(.82)}100%{opacity:1;left:var(--bx,76%);top:var(--by,71%);transform:none}}

/* leads counter, toast and chips */
.ah-leads{--r0:-4deg;--r:-1.5deg;left:6%;bottom:0;width:36%;padding:2.4cqw 2.6cqw;border:var(--border);border-radius:16px;background:var(--paper);color:var(--ink);box-shadow:7px 7px 0 #000;z-index:2;animation-delay:1.2s!important}
.ah-leads em{display:block;font-style:normal;font-size:1.7cqw;font-weight:800;letter-spacing:.06em;text-transform:uppercase;color:rgba(17,23,27,.6)}
.ah-leads .nw{position:relative;display:inline-block}
.ah-leads .n{display:block;font-size:7.6cqw;font-weight:900;line-height:1;transform-origin:0 70%;font-variant-numeric:tabular-nums}
.ah-leads .n.bump{animation:bump .5s cubic-bezier(.3,1.8,.5,1)}
@keyframes bump{35%{transform:scale(1.16);color:var(--moss)}}
.ah-leads .plus{position:absolute;left:100%;top:0;margin-left:1cqw;padding:.3cqw 1.2cqw;border:2px solid var(--ink);border-radius:999px;background:#B7E5B2;font-size:1.9cqw;font-weight:900;opacity:0}
.ah-leads .plus.go{animation:plus 1.1s ease forwards}
@keyframes plus{0%{opacity:0;transform:translateY(8px) scale(.6)}20%,70%{opacity:1;transform:none}100%{opacity:0;transform:translateY(-12px)}}
.ah-leads .sp{display:flex;align-items:flex-end;gap:.9cqw;height:6cqw;margin-top:1cqw}
.ah-leads .sp i{flex:1;height:var(--h);border:2px solid var(--ink);border-radius:3px 3px 0 0;background:var(--blue);transform-origin:bottom;transform:scaleY(0)}
.ah-leads .sp i:last-child{background:var(--brass)}
.ah.on .ah-leads .sp i:not(:last-child){animation:barup .6s cubic-bezier(.2,1.3,.4,1) forwards}
.ah-leads.got .sp i:last-child{animation:barup .6s cubic-bezier(.2,1.5,.4,1) forwards}
.ah.on .ah-leads .sp i:nth-child(1){animation-delay:1.6s}.ah.on .ah-leads .sp i:nth-child(2){animation-delay:1.72s}.ah.on .ah-leads .sp i:nth-child(3){animation-delay:1.84s}.ah.on .ah-leads .sp i:nth-child(4){animation-delay:1.96s}.ah.on .ah-leads .sp i:nth-child(5){animation-delay:2.08s}.ah.on .ah-leads .sp i:nth-child(6){animation-delay:2.2s}
@keyframes barup{to{transform:none}}
/* a sticker on the card, slapped on when the first lead is counted */
.ah-stk{position:absolute;right:-9%;top:-16%;padding:.9cqw 1.8cqw;border:2.5px solid var(--ink);border-radius:999px;background:var(--brass);font-size:1.7cqw;font-weight:900;letter-spacing:.03em;text-transform:uppercase;white-space:nowrap;box-shadow:3px 3px 0 #000;opacity:0;transform:scale(1.6) rotate(-14deg)}
.ah.on .ah-stk{animation:slap .45s cubic-bezier(.3,1.4,.5,1) 3.55s forwards}
@keyframes slap{to{opacity:1;transform:rotate(5deg)}}
/* the wires: each lead travels from the ad that won it to the counter */
.ah > .ah-wire{inset:0;width:100%;height:100%;overflow:visible;opacity:1;animation:none!important;pointer-events:none;z-index:2}
.ah-wire path{fill:none;stroke:var(--brass);stroke-width:3;stroke-linecap:round;stroke-dasharray:var(--len,0) 9999;opacity:.9}
.ah-wire circle{fill:#B7E5B2;stroke:var(--ink);stroke-width:2.5;opacity:0}
.ah-toast{position:absolute;right:58%;top:-15%;display:flex;align-items:center;gap:1.6cqw;padding:1.6cqw 2.4cqw 1.6cqw 1.8cqw;border:var(--border);border-radius:14px;background:var(--paper);color:var(--ink);box-shadow:6px 6px 0 #000;white-space:nowrap;z-index:-1;opacity:0;transform:translate(40%,60%) scale(.5)}
.ah.on .ah-toast{animation:toastout .6s cubic-bezier(.3,1.5,.5,1) 5.45s forwards}
@keyframes toastout{to{opacity:1;transform:rotate(-3deg)}}
.ah-toast .dot{width:2.6cqw;height:2.6cqw;border:2px solid var(--ink);border-radius:50%;background:#8FD18A;animation:adpulse 1.6s ease infinite}
@keyframes adpulse{50%{box-shadow:0 0 0 6px rgba(143,209,138,.35)}}
.ah-toast span{display:grid;line-height:1.1}.ah-toast b{font-size:2.3cqw}.ah-toast em{font-style:normal;font-size:1.6cqw;color:rgba(17,23,27,.6)}


/* ===================================================================== where we advertise: the picker and stage */
.ap-pick-row{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:clamp(22px,2.6vw,34px)}
.ap-pick{position:relative;display:inline-flex;align-items:center;gap:8px;padding:8px 15px 8px 9px;border:2.5px solid var(--ink);border-radius:999px;background:var(--paper);color:var(--ink);font:inherit;font-size:16px;font-weight:850;cursor:pointer;overflow:hidden;transition:transform .25s cubic-bezier(.2,.8,.2,1),box-shadow .25s,background .2s}
.ap-pick svg{width:28px;height:28px;flex:0 0 auto;overflow:visible}
.ap-pick:hover,.ap-pick:focus-visible{transform:translate(-1px,-2px);box-shadow:4px 5px 0 var(--ink)}
.ap-pick:hover svg{animation:wiggle .5s ease}
.ap-pick.on{background:var(--brass);box-shadow:4px 4px 0 var(--ink)}
.ap-pick .bar{position:absolute;left:0;bottom:0;height:3px;width:0;background:var(--ink)}
.ap.auto .ap-pick.on .bar{animation:apbar var(--dwell,7.5s) linear forwards}
@keyframes apbar{to{width:100%}}
.ap-stage-wrap{display:grid;grid-template-columns:minmax(0,.78fr) minmax(0,1.22fr);gap:clamp(28px,4.5vw,70px);align-items:center}
.ap-copy{display:grid}
.ap-panel{grid-area:1/1}
.ap-panel[hidden]{display:block;visibility:hidden;pointer-events:none}
.ap-panel.on{animation:fade .45s ease}
.ap-panel h3{font-family:"Melodrama",serif;font-weight:500;font-size:clamp(34px,3.4vw,54px);line-height:.98}
.ap-panel p{margin-top:16px;font-size:clamp(18px,1.4vw,21px);line-height:1.45;color:var(--mute)}
.ap-panel .gets{margin-top:20px}

.ap-stage{position:relative;aspect-ratio:16/11;container-type:size;border:var(--border);border-radius:24px;background:var(--mist);color:var(--ink);box-shadow:12px 12px 0 var(--ink);overflow:hidden;transform:rotate(.8deg);
  background-image:radial-gradient(rgba(17,23,27,.12) 1.2px,transparent 1.4px);background-size:22px 22px}
.sc{position:absolute;inset:0;font-size:1.75cqh}
.sc[hidden]{display:none}

/* the phone every platform is shown on */
.ph{position:absolute;top:3%;height:94%;width:48.07cqh;left:calc(50cqw - 24.03cqh);padding:.9cqh;border:.55cqh solid var(--ink);border-radius:5.4cqh;background:var(--ink);box-shadow:1.4cqh 1.4cqh 0 rgba(17,23,27,.9)}
.ph-in{position:relative;height:100%;border-radius:4.4cqh;background:var(--paper);overflow:hidden}

/* callouts beside the phone */
.co{position:absolute;z-index:8;max-width:30cqw;padding:1.1cqh 1.8cqh;border:.45cqh solid var(--ink);border-radius:1.6cqh;background:var(--paper);font-size:2.2cqh;font-weight:850;line-height:1.15;box-shadow:.8cqh .8cqh 0 var(--ink);opacity:0;transform:scale(.6) rotate(-4deg)}
.co b{font-size:1.25em}
.co.ok{background:#D8EFD5}
.co.c-l{right:calc(50cqw + 22.5cqh)}.co.c-r{left:calc(50cqw + 22.5cqh)}
.co.c1{top:16%}.co.c2{top:44%;transform:scale(.6) rotate(4deg)}.co.c3{top:70%}
.sc.play .co{animation:copop .5s cubic-bezier(.3,1.7,.5,1) var(--d,1s) forwards}
.sc.play .co.c2{--rot:2deg}
@keyframes copop{to{opacity:1;transform:rotate(var(--rot,-2deg))}}

/* the pointer: it travels to each target the script measured (--c1x/--c1y, then 2 and 3) and clicks */
.sc .cur{position:absolute;z-index:12;width:3.6cqh;left:88%;top:96%;opacity:0;pointer-events:none}
.sc.play .cur{animation:cur1 1.2s cubic-bezier(.5,0,.25,1) var(--k1,9s) forwards,cur2 1s cubic-bezier(.5,0,.25,1) var(--k2,99s) forwards,cur3 1s cubic-bezier(.5,0,.25,1) var(--k3,99s) forwards,curout .4s ease var(--ko,99s) forwards}
@keyframes cur1{0%{opacity:0;left:88%;top:96%}20%{opacity:1}75%{left:var(--c1x);top:var(--c1y);transform:none}85%{transform:scale(.8)}100%{opacity:1;left:var(--c1x);top:var(--c1y);transform:none}}
@keyframes cur2{0%{opacity:1;left:var(--c1x);top:var(--c1y)}75%{left:var(--c2x);top:var(--c2y);transform:none}85%{transform:scale(.8)}100%{opacity:1;left:var(--c2x);top:var(--c2y);transform:none}}
@keyframes cur3{0%{opacity:1;left:var(--c2x);top:var(--c2y)}75%{left:var(--c3x);top:var(--c3y);transform:none}85%{transform:scale(.8)}100%{opacity:1;left:var(--c3x);top:var(--c3y);transform:none}}
@keyframes curout{from{opacity:1}to{opacity:0}}

/* shared bits inside the phones */
.fb-h{display:flex;align-items:center;gap:1.2cqh}
.fb-h i{width:4.2cqh;height:4.2cqh;border:.4cqh solid var(--ink);border-radius:50%;background:var(--claret)}
.fb-h span{display:grid;line-height:1.1}.fb-h b{font-size:1.9cqh}.fb-h em{font-style:normal;font-size:1.5cqh;color:rgba(17,23,27,.6)}
.fb-c{display:flex;align-items:center;justify-content:space-between;gap:1cqh;padding:1.4cqh 1.8cqh;background:var(--canvas);border-top:.35cqh solid var(--ink)}
.fb-c span{display:grid;line-height:1.1}.fb-c small{font-size:1.3cqh;font-weight:700;color:rgba(17,23,27,.55)}.fb-c b{font-size:1.9cqh}
.fb-c em{flex:0 0 auto;padding:.8cqh 1.5cqh;border:.35cqh solid var(--ink);border-radius:1cqh;background:var(--blue);font-style:normal;font-size:1.6cqh;font-weight:900}
.sc.play .tap{animation:adpress .45s ease var(--tp,9s)}

/* ---------------------------------------------------- Google: typed, sponsored result at the top, call pressed */
.sc-google{--k1:3s;--ko:6.3s}
.sc-google .ph-in{padding:3.4cqh 2.4cqh;display:grid;align-content:start;gap:1.6cqh;background:#fff}
.g-bar{display:flex;align-items:center;gap:1.2cqh;height:5.4cqh;padding:0 1.8cqh;border:.4cqh solid var(--ink);border-radius:999px;font-size:1.85cqh;font-weight:700;white-space:nowrap;overflow:hidden}
.g-bar .mag{width:2.2cqh;height:2.2cqh;border-width:.35cqh}.g-bar .mag::after{width:1cqh;height:.35cqh;right:-.8cqh;bottom:-.8cqh}
.g-bar .qt{display:inline-block;clip-path:inset(0 100% 0 0)}
.sc-google.play .g-bar .qt{animation:type 1.1s steps(26,end) .3s forwards}
.g-bar .caret{height:2.4cqh;margin-left:-.8cqh}
.g-tabs{display:flex;gap:2.2cqh;font-size:1.6cqh;font-weight:700;color:rgba(17,23,27,.55)}.g-tabs b{color:var(--ink);box-shadow:0 .3cqh 0 var(--ink)}
.g-adw{display:grid;grid-template-rows:0fr}
.sc-google.play .g-adw{animation:adgrow .55s cubic-bezier(.2,1,.3,1) 1.6s forwards}
.g-ad{min-height:0;overflow:hidden;display:grid;gap:.9cqh;padding:0 .4cqh}
.g-ad > :last-child{margin-bottom:.6cqh}
.g-ad em{font-style:normal;font-size:1.5cqh;font-weight:900}
.g-ad .who i{width:3.4cqh;height:3.4cqh;border-width:.35cqh}.g-ad .who b{font-size:1.7cqh}.g-ad .who small{font-size:1.4cqh}
.g-ad .hl{font-family:"Melodrama",serif;font-weight:700;font-size:2.5cqh;line-height:1.05;color:var(--harbour)}
.g-ad .ds{gap:.7cqh}.g-ad .ds i{height:.9cqh}
.g-ad .rt{font-size:1.6cqh;color:var(--brass);font-weight:900;letter-spacing:.05em}.g-ad .rt small{color:rgba(17,23,27,.6);letter-spacing:0;font-weight:700}
.g-ad .ex{gap:1cqh}.g-ad .ex span{padding:.6cqh 1.4cqh;border-width:.35cqh;font-size:1.55cqh}
.g-ad .call{background:var(--brass)}
.sc-google.play .call{animation:adpress .45s ease 3.95s}
.g-org{display:grid;gap:.8cqh;padding:0 .4cqh;transition:opacity .4s}
.g-org i{height:.9cqh;border-radius:4px;background:rgba(17,23,27,.12)}.g-org i.t{width:62%;height:1.4cqh;background:rgba(38,54,74,.3)}.g-org i.s{width:46%}
.sc-google.play .g-org,.sc-google.play .g-map{animation:dim .4s ease 1.7s forwards}
.g-map{position:relative;height:17cqh;border:.35cqh solid var(--ink);border-radius:1.6cqh;background:#EDE8DE;overflow:hidden;transition:opacity .4s}
.g-map .rd{position:absolute;background:var(--paper);border:.25cqh solid var(--stone)}
.g-map .r1{left:-5%;right:-5%;top:44%;height:2.2cqh;transform:rotate(-8deg)}.g-map .r2{top:-10%;bottom:-10%;left:58%;width:2.2cqh;transform:rotate(12deg)}
.g-map .pin{position:absolute;width:2.6cqh;height:2.6cqh;border:.35cqh solid var(--ink);border-radius:50% 50% 50% 0;background:var(--stone);transform:rotate(-45deg)}
.g-map .p1{left:18%;top:20%}.g-map .p2{left:72%;top:58%}.g-map .p3{left:44%;top:16%;background:var(--claret)}
.g-map em{position:absolute;left:4%;bottom:6%;padding:.3cqh 1cqh;border-radius:999px;background:var(--paper);font-style:normal;font-size:1.4cqh;font-weight:800}
@keyframes dim{to{opacity:.45}}
.g-calling{position:absolute;left:4%;right:4%;bottom:3%;display:grid;justify-items:center;gap:.8cqh;padding:2.6cqh 2cqh;border:.45cqh solid var(--ink);border-radius:3cqh;background:var(--moss);color:var(--canvas);text-align:center;transform:translateY(130%)}
.g-calling .ring{display:grid;place-items:center;width:6.4cqh;height:6.4cqh;border:.4cqh solid var(--ink);border-radius:50%;background:#8FD18A;color:var(--ink);font-size:3cqh;animation:adring 1s ease infinite}
@keyframes adring{25%{transform:rotate(-14deg)}50%{transform:rotate(12deg)}75%{transform:rotate(-6deg)}}
.g-calling b{font-size:2cqh}.g-calling em{font-style:normal;font-size:1.5cqh;opacity:.8}
.sc-google.play .g-calling{animation:sheet .5s cubic-bezier(.2,1.2,.4,1) 4.3s forwards}
@keyframes sheet{to{transform:none}}
.sc-google .c1{--d:2.2s}.sc-google .c2{--d:2.8s}.sc-google .c3{--d:4.9s}

/* ---------------------------------------------------- Facebook: a sponsored post, a form fills itself in */
.sc-facebook{--k1:1.4s;--k2:4.3s;--ko:6.2s}
.sc-facebook .ph-in{background:var(--canvas)}
.fb-top{display:flex;align-items:center;gap:1cqh;height:6.6cqh;padding:1.8cqh 2.2cqh 0;font-size:2.4cqh;font-weight:900;text-transform:uppercase;letter-spacing:.02em}
.fb-top i{margin-left:auto;width:3.4cqh;height:3.4cqh;border:.35cqh solid var(--ink);border-radius:50%;background:var(--paper)}.fb-top i + i{margin-left:0}
.fb-post{margin:1.4cqh 1.4cqh 0;border:.4cqh solid var(--ink);border-radius:2cqh;background:var(--paper);overflow:hidden}
.fb-post .fb-h{padding:1.6cqh 1.8cqh 1cqh}
.fb-tx{display:grid;gap:.7cqh;padding:0 1.8cqh 1.4cqh}.fb-tx i{height:.9cqh;border-radius:4px;background:rgba(17,23,27,.16)}.fb-tx i.s{width:58%}
.fb-m{position:relative;aspect-ratio:1/.86;display:grid;align-content:center;gap:1.4cqh;padding:0 2.4cqh;border-top:.35cqh solid var(--ink);background:var(--harbour);color:var(--canvas);overflow:hidden}
.fb-m::after{content:"";position:absolute;right:-12%;bottom:-18%;width:62%;aspect-ratio:1;border:.4cqh solid var(--ink);border-radius:50%;background:var(--brass)}
.fb-m b{position:relative;z-index:1;font-size:4.4cqh;font-weight:900;text-transform:uppercase;line-height:.86}
.fb-m .off{position:relative;z-index:1;justify-self:start;padding:.6cqh 1.6cqh;border:.35cqh solid var(--ink);border-radius:999px;background:var(--canvas);color:var(--ink);font-size:2cqh;font-weight:900;transform:rotate(-4deg)}
.sc-facebook.play .fb-cta{animation:adpress .45s ease 2.35s}
.fb-sheet{position:absolute;left:0;right:0;bottom:0;display:grid;gap:1.4cqh;padding:3cqh 2.4cqh 3.4cqh;border-top:.45cqh solid var(--ink);border-radius:3cqh 3cqh 0 0;background:var(--paper);box-shadow:0 -1cqh 3cqh rgba(17,23,27,.25);transform:translateY(105%)}
.sc-facebook.play .fb-sheet{animation:sheet .5s cubic-bezier(.2,1.1,.4,1) 2.6s forwards}
.fb-sheet .t{font-family:"Melodrama",serif;font-weight:700;font-size:2.8cqh;line-height:1}
.fb-sheet .f{display:grid;gap:.4cqh}.fb-sheet .f small{font-size:1.4cqh;font-weight:800;color:rgba(17,23,27,.6);text-transform:uppercase;letter-spacing:.05em}
.fb-sheet .f .ty{display:block;height:4.4cqh;padding:0 1.4cqh;border:.35cqh solid var(--ink);border-radius:1cqh;background:#fff;font-style:normal;font-size:1.9cqh;font-weight:700;line-height:3.8cqh;white-space:nowrap;clip-path:inset(0 100% 0 0)}
.sc-facebook.play .t1{animation:typef .5s steps(10,end) 3s forwards}.sc-facebook.play .t2{animation:typef .5s steps(12,end) 3.5s forwards}.sc-facebook.play .t3{animation:typef .4s steps(7,end) 4s forwards}
@keyframes typef{from{clip-path:inset(0 100% 0 0)}to{clip-path:inset(0 0 0 0)}}
.fb-sub{justify-self:stretch;padding:1.2cqh;border:.35cqh solid var(--ink);border-radius:999px;background:var(--brass);text-align:center;font-style:normal;font-size:1.9cqh;font-weight:900;text-transform:uppercase}
.sc-facebook.play .fb-sub{animation:adpress .45s ease 4.95s}
.fb-done{position:absolute;inset:0;display:grid;place-items:center;padding:3cqh;border-radius:3cqh 3cqh 0 0;background:var(--moss);color:var(--canvas);font-size:2.6cqh;font-weight:900;text-align:center;opacity:0}
.sc-facebook.play .fb-done{animation:fadeup .4s ease 5.2s forwards}
@keyframes fadeup{to{opacity:1}}
.sc-facebook .c1{--d:1s}.sc-facebook .c2{--d:1.9s}.sc-facebook .c3{--d:5.4s}

/* ---------------------------------------------------- Instagram: a story ad, Shop now, added to basket */
.sc-instagram{--k1:2s;--k2:3.9s;--ko:6s}
.ig-st{position:absolute;inset:0;background:var(--claret);color:var(--canvas);overflow:hidden}
.ig-bars{position:absolute;left:3%;right:3%;top:2.2cqh;display:flex;gap:.8cqh;z-index:3}
.ig-bars i{flex:1;height:.6cqh;border-radius:9px;background:rgba(244,241,234,.35);overflow:hidden;position:relative}
.ig-bars i.on{background:var(--canvas)}
.ig-bars i.run::after{content:"";position:absolute;inset:0;background:var(--canvas);transform-origin:left;transform:scaleX(0)}
.sc-instagram.play .ig-bars i.run::after{animation:story 6.4s linear forwards}
@keyframes story{to{transform:none}}
.ig-h{position:absolute;left:4%;top:4.4cqh;display:flex;align-items:center;gap:1cqh;z-index:3;font-size:1.8cqh}
.ig-h i{width:3.8cqh;height:3.8cqh;border:.35cqh solid var(--canvas);border-radius:50%;background:var(--brass)}.ig-h em{font-style:normal;opacity:.75;font-size:1.5cqh}
.ig-o{position:absolute;border:.45cqh solid var(--ink);border-radius:50%}
.ig-o.o1{left:-24%;top:18%;width:90%;aspect-ratio:1;background:#8A4357}
.ig-o.o2{right:-30%;bottom:6%;width:80%;aspect-ratio:1;background:var(--brass)}
.ig-shirt{position:absolute;left:20%;top:27%;width:60%;z-index:2;overflow:visible;transform:scale(.6) rotate(-10deg);opacity:0}
.sc-instagram.play .ig-shirt{animation:shirt .7s cubic-bezier(.2,1.5,.4,1) .3s forwards}
@keyframes shirt{to{opacity:1;transform:rotate(-4deg)}}
.ig-tagp{position:absolute;left:52%;top:30%;z-index:3;padding:.8cqh 1.4cqh;border:.35cqh solid var(--ink);border-radius:1.2cqh;background:var(--paper);color:var(--ink);font-size:1.7cqh;white-space:nowrap;opacity:0;transform:scale(.5)}
.sc-instagram.play .ig-tagp{animation:adpop .45s cubic-bezier(.3,1.7,.5,1) 1s forwards}
.ig-big{position:absolute;left:6%;bottom:16cqh;z-index:3;font-size:7cqh;font-weight:900;line-height:.84;opacity:0;transform:translateY(20px)}
.sc-instagram.play .ig-big{animation:adpop .5s ease .6s forwards}
.ig-shop{position:absolute;left:0;right:0;width:max-content;margin:0 auto;bottom:5cqh;z-index:3;padding:1.1cqh 2.6cqh;border:.4cqh solid var(--ink);border-radius:999px;background:var(--paper);color:var(--ink);font-style:normal;font-size:2cqh;font-weight:900;white-space:nowrap;animation:adnudge 1.4s ease infinite}
@keyframes adnudge{50%{transform:translateY(-.8cqh)}}
.sc-instagram.play .ig-shop{animation:adnudge 1.4s ease infinite,adpress .45s ease 2.95s}
.ig-sheet{position:absolute;left:0;right:0;bottom:0;z-index:5;display:grid;grid-template-columns:auto 1fr;gap:1.6cqh 1.6cqh;align-items:center;padding:3cqh 2.4cqh 3.4cqh;border-top:.45cqh solid var(--ink);border-radius:3cqh 3cqh 0 0;background:var(--paper);color:var(--ink);transform:translateY(105%)}
.sc-instagram.play .ig-sheet{animation:sheet .5s cubic-bezier(.2,1.1,.4,1) 3.2s forwards}
.ig-thumb{position:relative;width:9cqh;aspect-ratio:1;border:.4cqh solid var(--ink);border-radius:1.4cqh;background:var(--claret);overflow:hidden}
.ig-thumb svg{position:absolute;inset:12%;width:76%;height:76%}
.ig-info{display:grid;line-height:1.15}.ig-info b{font-size:2cqh}.ig-info small{font-size:1.5cqh;color:rgba(17,23,27,.6)}.ig-info .pr{font-size:2.2cqh;margin-top:.4cqh}
.ig-add{grid-column:1/-1;padding:1.2cqh;border:.35cqh solid var(--ink);border-radius:999px;background:var(--brass);text-align:center;font-style:normal;font-size:1.9cqh;font-weight:900;text-transform:uppercase}
.sc-instagram.play .ig-add{animation:adpress .45s ease 4.65s}
.ig-done{position:absolute;inset:0;display:grid;place-items:center;border-radius:3cqh 3cqh 0 0;background:var(--moss);color:var(--canvas);font-size:2.6cqh;font-weight:900;opacity:0}
.sc-instagram.play .ig-done{animation:fadeup .4s ease 4.9s forwards}
.sc-instagram .c1{--d:1.2s}.sc-instagram .c2{--d:1.8s}.sc-instagram .c3{--d:5.1s}

/* ---------------------------------------------------- LinkedIn: the audience is built, the guide is downloaded */
.sc-linkedin{--k1:2.4s;--ko:5.6s}
.sc-linkedin .ph-in{background:#EEF2F4}
.li-top{display:flex;align-items:center;gap:1.2cqh;margin:3.2cqh 2cqh 1.4cqh;height:4.8cqh;padding:0 1.6cqh;border:.35cqh solid var(--ink);border-radius:1.2cqh;background:var(--paper);font-size:1.7cqh;font-weight:700;color:rgba(17,23,27,.55)}
.li-top .mag{width:2cqh;height:2cqh;border-width:.35cqh}.li-top .mag::after{width:.9cqh;height:.35cqh;right:-.7cqh;bottom:-.7cqh}
.li-post{margin:0 1.4cqh;border:.4cqh solid var(--ink);border-radius:2cqh;background:var(--paper);overflow:hidden}
.li-h{display:flex;align-items:center;gap:1.2cqh;padding:1.6cqh 1.8cqh 1cqh}
.li-h i{width:4.4cqh;height:4.4cqh;border:.4cqh solid var(--ink);border-radius:1cqh;background:var(--moss)}
.li-h span{display:grid;line-height:1.1}.li-h b{font-size:1.9cqh}.li-h em{font-style:normal;font-size:1.5cqh;color:rgba(17,23,27,.6)}
.li-tx{display:grid;gap:.7cqh;padding:0 1.8cqh 1.6cqh}.li-tx i{height:.9cqh;border-radius:4px;background:rgba(17,23,27,.16)}.li-tx i.s{width:52%}
.li-doc{position:relative;height:30cqh;border-top:.35cqh solid var(--ink);background:var(--stone)}
.li-doc .pg{position:absolute;top:3cqh;width:56%;height:24cqh;border:.4cqh solid var(--ink);border-radius:1cqh;background:var(--paper)}
.li-doc .p3{left:30%;transform:rotate(7deg);background:var(--mist)}.li-doc .p2{left:27%;transform:rotate(3deg);background:var(--canvas)}
.li-doc .p1{left:24%;display:grid;align-content:start;gap:.9cqh;padding:1.8cqh 1.6cqh;background:var(--paper)}
.li-doc .p1 b{font-family:"Melodrama",serif;font-size:2.1cqh;line-height:1}.li-doc .p1 i{height:.8cqh;border-radius:4px;background:rgba(17,23,27,.16)}.li-doc .p1 i.s{width:60%}
.sc-linkedin.play .li-doc .p3{animation:fanr 1s cubic-bezier(.2,1.4,.4,1) .4s both}
@keyframes fanr{from{transform:none}}
.li-c{display:flex;align-items:center;justify-content:space-between;gap:1cqh;padding:1.4cqh 1.8cqh;border-top:.35cqh solid var(--ink)}
.li-c span{display:grid;line-height:1.1}.li-c b{font-size:1.85cqh}.li-c small{font-size:1.4cqh;color:rgba(17,23,27,.6)}
.li-dl{flex:0 0 auto;padding:.8cqh 1.6cqh;border:.35cqh solid var(--ink);border-radius:999px;background:var(--brass);font-style:normal;font-size:1.6cqh;font-weight:900}
.sc-linkedin.play .li-dl{animation:adpress .45s ease 3.35s}
.li-lead{position:absolute;left:4%;right:4%;bottom:3%;display:flex;align-items:center;gap:1.4cqh;padding:1.8cqh;border:.45cqh solid var(--ink);border-radius:2cqh;background:var(--moss);color:var(--canvas);transform:translateY(140%)}
.li-lead i{flex:0 0 auto;width:5cqh;height:5cqh;border:.4cqh solid var(--ink);border-radius:50%;background:var(--stone)}
.li-lead span{display:grid;line-height:1.15}.li-lead b{font-size:1.9cqh}.li-lead small{font-size:1.5cqh;opacity:.85}
.sc-linkedin.play .li-lead{animation:sheet .5s cubic-bezier(.2,1.2,.4,1) 3.6s forwards}
.li-aud{top:12%;display:grid;gap:.9cqh;max-width:31cqw;padding:1.8cqh;font-size:1.85cqh;opacity:1;transform:rotate(-2deg)}
.li-aud em{font-style:normal;font-size:1.5cqh;font-weight:900;letter-spacing:.06em;text-transform:uppercase;color:rgba(17,23,27,.6)}
.li-aud > span{padding:.7cqh 1.2cqh;border:.35cqh solid var(--ink);border-radius:1cqh;background:var(--canvas);font-weight:700;opacity:0;transform:translateX(-14px)}
.li-aud > span b{font-size:1em}
.li-aud .sz{border:0;background:none;padding:.4cqh 0 0;font-size:2.2cqh}.li-aud .sz b{font-size:1.15em}
.sc-linkedin.play .li-aud > span{animation:slin .4s cubic-bezier(.2,1.3,.4,1) forwards}
.sc-linkedin.play .li-aud .ch1{animation-delay:.3s}.sc-linkedin.play .li-aud .ch2{animation-delay:.7s}.sc-linkedin.play .li-aud .ch3{animation-delay:1.1s}.sc-linkedin.play .li-aud .ch4{animation-delay:1.5s}.sc-linkedin.play .li-aud .sz{animation-delay:.4s}
@keyframes slin{to{opacity:1;transform:none}}
.sc-linkedin .c3{--d:4.2s}

/* ---------------------------------------------------- TikTok: full-screen video, hearts fly, Book now */
.sc-tiktok{--k1:3s;--ko:5.6s}
.tt{position:absolute;inset:0;background:#0B1116;color:var(--canvas);overflow:hidden}
.tt-v{position:absolute;inset:0;overflow:hidden}
.tt-v span{position:absolute;border:.45cqh solid var(--ink);border-radius:50%}
.tt-v .b1{left:-30%;top:6%;width:110%;aspect-ratio:1;background:#2B3A52;animation:drift 6s ease-in-out infinite alternate}
.tt-v .b2{right:-40%;top:34%;width:96%;aspect-ratio:1;background:var(--claret);animation:drift 7s ease-in-out infinite alternate-reverse}
.tt-v .b3{left:-34%;top:58%;width:62%;aspect-ratio:1;background:var(--brass);animation:drift 5s ease-in-out infinite alternate}
@keyframes drift{to{transform:translate(6%,-5%) scale(1.06)}}
.tt-say{position:absolute;left:6%;top:24%;z-index:2;font-size:3.6cqh;font-weight:900;text-transform:uppercase;line-height:.92;text-shadow:.3cqh .3cqh 0 var(--ink);opacity:0;transform:scale(.8)}
.tt-say em{font-style:normal;color:var(--blue)}
.sc-tiktok.play .tt-say{animation:adpop .5s cubic-bezier(.3,1.6,.5,1) .4s forwards}
.tt-rail{position:absolute;right:3%;bottom:21cqh;z-index:3;display:grid;justify-items:center;gap:1.8cqh;font-size:2.6cqh}
.tt-rail span{display:grid;justify-items:center;line-height:1}
.tt-rail b{font-size:1.4cqh;font-weight:800}
.tt-rail .av{width:4.6cqh;height:4.6cqh;border:.35cqh solid var(--canvas);border-radius:50%;background:var(--blue)}
.tt-rail .hr{color:#E79AA8}
.tt-rail .disc{width:4.4cqh;height:4.4cqh;border:1.2cqh solid #222;border-radius:50%;background:var(--brass);animation:spin 3s linear infinite}
@keyframes spin{to{transform:rotate(360deg)}}
.tt-foot{position:absolute;left:5%;right:5%;bottom:3cqh;z-index:3;display:grid;gap:.6cqh}
.tt-foot b{font-size:1.9cqh}.tt-foot em{font-style:normal;font-size:1.45cqh;opacity:.8}
.tt-cta{margin-top:1cqh;padding:1.2cqh;border:.35cqh solid var(--canvas);border-radius:1.2cqh;background:rgba(244,241,234,.18);text-align:center;font-size:1.9cqh;font-weight:900;text-transform:uppercase}
.sc-tiktok.play .tt-cta{animation:ttcta .4s ease 2.2s forwards,adpress .45s ease 3.95s}
@keyframes ttcta{to{background:var(--brass);color:var(--ink);border-color:var(--ink)}}
.fh{position:absolute;right:7%;bottom:30cqh;z-index:4;color:#E79AA8;font-size:3.4cqh;opacity:0;text-shadow:.25cqh .25cqh 0 var(--ink)}
.sc-tiktok.play .fh{animation:floatup 2.2s ease-out infinite}
.sc-tiktok.play .f1{animation-delay:1s}.sc-tiktok.play .f2{animation-delay:1.5s;right:11%}.sc-tiktok.play .f3{animation-delay:2s;right:5%}.sc-tiktok.play .f4{animation-delay:2.6s;right:9%}
@keyframes floatup{0%{opacity:0;transform:translateY(0) scale(.6)}15%{opacity:1}100%{opacity:0;transform:translate(-3cqh,-26cqh) scale(1.2) rotate(-16deg)}}
.sc-tiktok .c1{--d:.8s}.sc-tiktok .c2{--d:1.4s}.sc-tiktok .c3{--d:4.4s}

/* ---------------------------------------------------- WhatsApp: tap Message, a chat opens and a booking is made */
.sc-whatsapp{--k1:1.2s;--ko:2.6s}
.wa-ad{position:absolute;inset:0;padding-top:3cqh;background:var(--canvas)}
.wa-ad .fb-h{padding:1.4cqh 2cqh}
.wa-m{aspect-ratio:1/1;margin:0;display:grid;align-content:center;gap:1.6cqh;padding:0 2.6cqh;border-top:.35cqh solid var(--ink);background:var(--stone);position:relative;overflow:hidden}
.wa-m::before{content:"";position:absolute;right:-6%;bottom:-8%;width:56%;aspect-ratio:1;border:.45cqh solid var(--ink);border-radius:50% 50% 18% 18%;background:var(--claret)}
.wa-m::after{content:"";position:absolute;right:13%;bottom:38%;width:18%;aspect-ratio:1;border:.4cqh solid var(--ink);border-radius:50%;background:var(--canvas)}
.wa-m b{position:relative;z-index:1;font-size:4.6cqh;font-weight:900;text-transform:uppercase;line-height:.86}
.wa-m .off{position:relative;z-index:1;justify-self:start;padding:.6cqh 1.6cqh;border:.35cqh solid var(--ink);border-radius:999px;background:var(--paper);font-size:1.8cqh;font-weight:900;transform:rotate(-3deg)}
.wa-btn{background:var(--moss)!important;color:var(--canvas)}
.sc-whatsapp.play .wa-btn{animation:adpress .45s ease 2.15s}
.wa-chat{position:absolute;inset:0;z-index:4;display:grid;grid-template-rows:auto 1fr;background:#E9E4D8;transform:translateX(105%)}
.sc-whatsapp.play .wa-chat{animation:sheet .45s cubic-bezier(.2,1,.3,1) 2.4s forwards}
.wa-h{display:flex;align-items:center;gap:1.2cqh;padding:4cqh 2cqh 1.6cqh;background:var(--moss);color:var(--canvas);border-bottom:.4cqh solid var(--ink)}
.wa-h i{width:4.4cqh;height:4.4cqh;border:.35cqh solid var(--ink);border-radius:50%;background:var(--claret)}
.wa-h span{display:grid;line-height:1.1}.wa-h b{font-size:1.9cqh}.wa-h em{font-style:normal;font-size:1.4cqh;opacity:.8}
.wa-body{display:flex;flex-direction:column;gap:1.3cqh;padding:2.2cqh 1.8cqh;
  background-image:radial-gradient(rgba(17,23,27,.08) 1px,transparent 1.2px);background-size:14px 14px}
.wa-body .m{max-width:80%;padding:1.2cqh 1.6cqh;border:.35cqh solid var(--ink);border-radius:1.6cqh;font-size:1.75cqh;font-weight:600;line-height:1.25;opacity:0;transform:translateY(10px) scale(.92)}
.wa-body .in{align-self:flex-start;background:var(--paper);border-bottom-left-radius:.4cqh}
.wa-body .out{align-self:flex-end;background:var(--mist);border-bottom-right-radius:.4cqh}
.sc-whatsapp.play .m{animation:adpop .4s cubic-bezier(.3,1.5,.5,1) forwards}
.sc-whatsapp.play .m1{animation-delay:2.9s}.sc-whatsapp.play .m2{animation-delay:4.1s}.sc-whatsapp.play .m3{animation-delay:4.8s}.sc-whatsapp.play .m4{animation-delay:5.5s}
.typing{align-self:flex-end;display:flex;gap:.6cqh;max-height:0;padding:0 1.6cqh;overflow:hidden;opacity:0;border:0 solid var(--ink);border-radius:1.6cqh;background:var(--mist)}
.typing i{width:1.1cqh;height:1.1cqh;border-radius:50%;background:var(--ink);animation:addot 1s ease-in-out infinite}
.typing i:nth-child(2){animation-delay:.15s}.typing i:nth-child(3){animation-delay:.3s}
@keyframes addot{50%{transform:translateY(-.6cqh);opacity:.5}}
.sc-whatsapp.play .typing{animation:typingshow .9s ease 3.25s both}
@keyframes typingshow{0%,100%{max-height:0;padding-top:0;padding-bottom:0;border-width:0;opacity:0}15%,85%{max-height:6cqh;padding-top:1.2cqh;padding-bottom:1.2cqh;border-width:.35cqh;opacity:1}}
.sc-whatsapp .c1{--d:.6s}.sc-whatsapp .c2{--d:3.2s}.sc-whatsapp .c3{--d:5.9s}

/* ---------------------------------------------------- Waze: a driver passes, a promoted pin pops up, they go */
.sc-waze{--k1:3s;--ko:4.6s}
.wz-map{position:absolute;inset:0;width:100%;height:100%}
.wz-car{transform:translate(22px,178px)}
.sc-waze.play .wz-car{animation:drive1 2.2s linear .2s forwards,drive2 .9s ease-in-out 4.2s forwards}
@keyframes drive1{0%{transform:translate(22px,178px)}26%{transform:translate(22px,150px)}29%{transform:translate(22px,150px) rotate(90deg)}50%{transform:translate(48px,150px) rotate(90deg)}53%{transform:translate(48px,150px)}100%{transform:translate(48px,100px)}}
@keyframes drive2{0%{transform:translate(48px,100px)}28%{transform:translate(48px,92px)}38%{transform:translate(48px,92px) rotate(90deg)}100%{transform:translate(68px,92px) rotate(90deg)}}
.wz-new{stroke-dasharray:100;stroke-dashoffset:100}
.sc-waze.play .wz-new{animation:draw .8s ease 4.05s forwards}
@keyframes draw{to{stroke-dashoffset:0}}
.sc-waze.play .wz-route{animation:dimr .4s ease 4.1s forwards}
@keyframes dimr{to{opacity:.35}}
.wz-pin-in{transform:scale(0);transform-origin:0 0;transform-box:view-box}
.sc-waze.play .wz-pin-in{animation:pinpop .5s cubic-bezier(.3,1.8,.5,1) 2s forwards}
@keyframes pinpop{to{transform:none}}
.wz-top{position:absolute;left:4%;right:4%;top:3.4cqh;display:grid;gap:.2cqh;padding:1.4cqh 1.8cqh;border:.4cqh solid var(--ink);border-radius:1.8cqh;background:var(--ink);color:var(--canvas)}
.wz-top b{font-size:2.6cqh;line-height:1}.wz-top span{font-size:1.5cqh;opacity:.8}
.wz-card{position:absolute;left:4%;right:4%;bottom:3%;display:grid;grid-template-columns:auto 1fr;gap:1.2cqh;align-items:center;padding:1.8cqh;border:.45cqh solid var(--ink);border-radius:2cqh;background:var(--paper);transform:translateY(140%)}
.sc-waze.play .wz-card{animation:sheet .5s cubic-bezier(.2,1.2,.4,1) 2.4s forwards}
.wz-ic{display:grid;place-items:center;width:5cqh;height:5cqh;border:.4cqh solid var(--ink);border-radius:50%;background:var(--claret);font-size:2.4cqh}
.wz-card span{display:grid;line-height:1.15}.wz-card b{font-size:2cqh}.wz-card small{font-size:1.45cqh;color:rgba(17,23,27,.65)}
.wz-go{grid-column:1/-1;padding:1.1cqh;border:.35cqh solid var(--ink);border-radius:999px;background:var(--blue);text-align:center;font-style:normal;font-size:1.85cqh;font-weight:900;text-transform:uppercase}
.sc-waze.play .wz-go{animation:adpress .45s ease 3.95s}
.wz-arr{position:absolute;left:50%;top:13cqh;padding:1cqh 1.8cqh;border:.4cqh solid var(--ink);border-radius:999px;background:var(--moss);color:var(--canvas);font-size:1.8cqh;font-weight:900;white-space:nowrap;translate:-50% 0;opacity:0;transform:scale(.6)}
.sc-waze.play .wz-arr{animation:adpop .45s cubic-bezier(.3,1.7,.5,1) 5.15s forwards}
.sc-waze.play .wz-card{animation:sheet .5s cubic-bezier(.2,1.2,.4,1) 2.4s forwards,sheetout .4s ease 4.3s forwards}
@keyframes sheetout{from{transform:none}to{transform:translateY(140%)}}
.sc-waze .c1{--d:1s}.sc-waze .c2{--d:2.6s}.sc-waze .c3{--d:5.8s}

/* ---------------------------------------------------- Out of home: a street with a billboard, a screen and a bus */
.sc-ooh{overflow:hidden;background:var(--mist)}
.oh-sky{position:absolute;inset:0 0 30% 0}
.oh-sky .sun{position:absolute;right:12%;top:9%;width:11cqh;aspect-ratio:1;border:.45cqh solid var(--ink);border-radius:50%;background:var(--brass)}
.oh-sky .cl{position:absolute;height:5cqh;border:.45cqh solid var(--ink);border-radius:999px;background:var(--paper);animation:cloud 22s linear infinite}
.oh-sky .k1{left:8%;top:8%;width:16cqh}.oh-sky .k2{left:52%;top:16%;width:11cqh;animation-duration:30s;animation-delay:-8s}
@keyframes cloud{from{transform:translateX(-40cqw)}to{transform:translateX(90cqw)}}
.oh-city{position:absolute;left:0;right:0;bottom:26%;height:60%}
.oh-city i{position:absolute;bottom:0;left:var(--x);width:var(--w);height:var(--h);border:.45cqh solid var(--ink);border-bottom:0;background:var(--stone);
  background-image:linear-gradient(90deg,transparent 30%,rgba(17,23,27,.14) 30% 46%,transparent 46% 62%,rgba(17,23,27,.14) 62% 78%,transparent 78%);background-size:100% 4cqh}
.oh-city i:nth-child(2n){background-color:#C9C1B4}
.oh-road{position:absolute;left:0;right:0;bottom:0;height:26%;border-top:.5cqh solid var(--ink);background:#2E3740}
.oh-road .dash{position:absolute;left:0;right:0;top:52%;height:.8cqh;background:repeating-linear-gradient(90deg,var(--canvas) 0 5cqh,transparent 5cqh 10cqh)}
.oh-bb{position:absolute;left:8%;bottom:24%;width:52%;height:52%}
.oh-face{position:absolute;left:0;right:0;top:0;height:66%;perspective:600px;z-index:2}
.oh-face .f{position:absolute;inset:0;display:grid;align-content:center;gap:.8cqh;padding:0 4cqh;border:.6cqh solid var(--ink);border-radius:1cqh;box-shadow:1cqh 1cqh 0 var(--ink);backface-visibility:hidden;transform-origin:50% 50%;animation:bbflip 12s infinite}
.oh-face .f b{font-size:5.2cqh;font-weight:900;text-transform:uppercase;line-height:.9}
.oh-face .f span{font-family:"Melodrama",serif;font-weight:700;font-size:2.8cqh;line-height:1}
.oh-face .f em{font-style:normal;font-size:1.6cqh;font-weight:900;letter-spacing:.06em;text-transform:uppercase;opacity:.8}
.oh-face .fa{background:var(--paper);border-style:dashed;text-align:center;justify-items:center;color:rgba(17,23,27,.5)}
.oh-face .fb{background:var(--harbour);color:var(--canvas);animation-delay:-8s}
.oh-face .fc{background:var(--claret);color:var(--canvas);animation-delay:-4s}
@keyframes bbflip{0%{transform:rotateX(90deg)}4%,30%{transform:none}34%,100%{transform:rotateX(-90deg)}}
.qr{position:absolute;right:3cqh;bottom:2.4cqh;width:8cqh;aspect-ratio:1;border:.4cqh solid var(--ink);border-radius:.6cqh;background:var(--paper);display:block;shape-rendering:crispEdges}
.oh-bb .leg{position:absolute;top:60%;bottom:0;width:2.4cqh;border:.45cqh solid var(--ink);background:var(--stone)}
.oh-bb .l1{left:18%}.oh-bb .l2{right:18%}
.oh-bb .lamp{position:absolute;z-index:3;left:14%;right:14%;top:67.5%;height:2.4cqh;padding-top:.15cqh;border:.4cqh solid var(--ink);border-radius:999px;background:var(--ink)}
.oh-dig{position:absolute;right:9%;bottom:24%;width:15%;height:44%;border:.6cqh solid var(--ink);border-radius:1.2cqh;background:var(--ink);box-shadow:1cqh 1cqh 0 rgba(17,23,27,.5);overflow:hidden}
.oh-dig::after{content:"";position:absolute;left:42%;bottom:-40%;width:16%;height:40%;background:var(--ink)}
.oh-dig > div{position:absolute;inset:3cqh .6cqh .6cqh;display:grid;align-content:center;justify-items:center;gap:.8cqh;border-radius:.6cqh;text-align:center;animation:scr 9s infinite;opacity:0}
.oh-dig b{font-size:3.4cqh;font-weight:900;text-transform:uppercase;line-height:.88}.oh-dig small{font-size:1.4cqh;font-weight:800;text-transform:uppercase}
.oh-dig .sc1{background:var(--brass)}.oh-dig .sc2{background:var(--blue);animation-delay:-6s}.oh-dig .sc3{background:var(--paper);animation-delay:-3s}
.oh-dig .qr{position:static;width:6cqh}
@keyframes scr{0%,30%{opacity:1}34%,100%{opacity:0}}
.oh-bus{position:absolute;left:0;bottom:5%;width:56%;height:auto;z-index:4;overflow:visible;--go:185%;animation:ohbus 10s linear infinite}
@keyframes ohbus{from{transform:translateX(-105%)}to{transform:translateX(var(--go))}}
.oh-bus .bob{animation:ohbob .5s ease-in-out infinite alternate}
@keyframes ohbob{to{transform:translateY(.6px)}}
.oh-bus .sp{transform-box:fill-box;transform-origin:center;animation:spin .7s linear infinite}
/* a phone held up to the billboard's QR code while the plumber's ad is showing, and the calls it brings in */
.oh-scan{position:absolute;left:31%;bottom:-3cqh;width:15cqh;z-index:7;transform-origin:50% 100%;opacity:0;transform:translateY(60%) rotate(8deg);animation:ohscan 12s infinite}
.oh-scan svg{display:block;width:100%;overflow:visible}
.oh-scan .beam{animation:ohbeam 12s linear infinite}
@keyframes ohscan{0%,40%{opacity:1;transform:translateY(105%) rotate(10deg)}45%,60%{opacity:1;transform:rotate(-8deg)}66%,100%{opacity:1;transform:translateY(105%) rotate(10deg)}}
@keyframes ohbeam{0%,44%{transform:translateY(0)}47%{transform:translateY(32px)}50%{transform:translateY(0)}53%,100%{transform:translateY(32px);opacity:0}}
.oh-scan .got{position:absolute;left:78%;bottom:72%;padding:.9cqh 1.5cqh;border:.45cqh solid var(--ink);border-radius:1.4cqh;background:#D8EFD5;font-size:1.9cqh;font-weight:800;white-space:nowrap;box-shadow:.7cqh .7cqh 0 var(--ink);opacity:0;transform:scale(.5) rotate(-6deg);transform-origin:0 100%;animation:ohgot 12s cubic-bezier(.3,1.6,.5,1) infinite}
.oh-scan .got b{font-weight:900}
@keyframes ohgot{0%,51%{opacity:0;transform:scale(.5) rotate(-6deg)}54%,60%{opacity:1;transform:rotate(-2deg)}64%,100%{opacity:0;transform:scale(.8)}}
.oh-bb .lamp b{display:block;font-size:1.25cqh;font-weight:900;letter-spacing:.14em;text-transform:uppercase;line-height:1.2cqh;color:#F2C46B;text-align:center}
.oh-dig-h{position:absolute;left:0;right:0;top:0;z-index:2;height:2.6cqh;font-size:1.2cqh;font-weight:900;letter-spacing:.12em;text-transform:uppercase;line-height:2.6cqh;color:#F2C46B;text-align:center;background:var(--ink)}

/* ===================================================================== plan your campaign */
.pl-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(28px,4.5vw,70px);align-items:start}
.pl-lbl{margin:0 0 14px;font-size:15px;font-weight:900;letter-spacing:.07em;text-transform:uppercase;color:var(--mute)}
.pl-lbl + .pl-goals{margin-bottom:34px}
.pl-goals{display:flex;flex-wrap:wrap;gap:10px}
.pl-goal{padding:11px 18px;border:2.5px solid var(--canvas);border-radius:999px;background:transparent;color:var(--canvas);font:inherit;font-size:17px;font-weight:850;cursor:pointer;transition:transform .2s,background .2s,color .2s,box-shadow .2s}
.pl-goal:hover,.pl-goal:focus-visible{transform:translate(-1px,-2px);box-shadow:3px 4px 0 #000}
.pl-goal.on{background:var(--brass);color:var(--ink);border-color:var(--ink);box-shadow:4px 4px 0 #000}
.pl-budget{display:flex;align-items:baseline;gap:10px;margin-bottom:8px}
.pl-bv{font-size:clamp(54px,6vw,84px);font-weight:900;line-height:.9;font-variant-numeric:tabular-nums}
.pl-budget span{font-size:18px;color:var(--mute)}
.pl-range{width:100%;height:34px;margin:6px 0 4px;background:transparent;-webkit-appearance:none;appearance:none;cursor:pointer;--p:16%}
.pl-range::-webkit-slider-runnable-track{height:14px;border:2.5px solid var(--ink);border-radius:999px;background:linear-gradient(90deg,var(--blue) var(--p),var(--canvas) var(--p))}
.pl-range::-moz-range-track{height:9px;border:2.5px solid var(--ink);border-radius:999px;background:linear-gradient(90deg,var(--blue) var(--p),var(--canvas) var(--p))}
.pl-range::-webkit-slider-thumb{-webkit-appearance:none;width:32px;height:32px;margin-top:-11px;border:2.5px solid var(--ink);border-radius:50%;background:var(--brass);box-shadow:3px 3px 0 #000}
.pl-range::-moz-range-thumb{width:28px;height:28px;border:2.5px solid var(--ink);border-radius:50%;background:var(--brass);box-shadow:3px 3px 0 #000}
.pl-range:focus-visible{outline:3px solid var(--blue);outline-offset:6px;border-radius:999px}
.pl-scale{display:flex;justify-content:space-between;font-size:14px;font-weight:800;color:var(--mute)}
.pl-card{padding:clamp(20px,2.4vw,30px);border:var(--border);border-radius:22px;background:var(--paper);color:var(--ink);box-shadow:10px 10px 0 #000}
.pl-card-h{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-bottom:16px}
.pl-card-h b{font-family:"Melodrama",serif;font-weight:700;font-size:clamp(26px,2.4vw,34px);line-height:1}
.pl-goal-tag{padding:4px 12px;border:2px solid var(--ink);border-radius:999px;background:var(--brass);font-size:14px;font-weight:900;text-transform:uppercase;letter-spacing:.04em;white-space:nowrap}
.pl-rows{list-style:none;display:grid;gap:0}
.pl-row{display:grid;grid-template-columns:34px 112px 1fr 48px 64px;gap:10px;align-items:center;max-height:52px;padding:6px 0;overflow:hidden;transition:max-height .45s cubic-bezier(.2,1,.3,1),opacity .35s,padding .45s}
.pl-row.off{max-height:0;padding:0;opacity:0}
.pl-ic svg{width:32px;height:32px;display:block}
.pl-n{font-size:16px;font-weight:850;white-space:nowrap}
.pl-track{height:16px;border:2px solid var(--ink);border-radius:999px;background:var(--canvas);overflow:hidden}
.pl-fill{display:block;height:100%;width:0;background:var(--c,var(--blue));border-right:2px solid var(--ink);transition:width .6s cubic-bezier(.2,1.1,.3,1)}
.pl-row[data-k="google"]{--c:#7FB0CC}.pl-row[data-k="facebook"]{--c:#26364A}.pl-row[data-k="instagram"]{--c:#B18A57}.pl-row[data-k="linkedin"]{--c:#46553A}.pl-row[data-k="tiktok"]{--c:#6E2F40}.pl-row[data-k="whatsapp"]{--c:#5F7050}.pl-row[data-k="waze"]{--c:#9CC3D6}.pl-row[data-k="ooh"]{--c:#7A4A33}
.pl-pc{font-size:17px;font-weight:900;text-align:right;font-variant-numeric:tabular-nums}
.pl-gbp{font-style:normal;font-size:15px;font-weight:700;text-align:right;color:rgba(17,23,27,.65);font-variant-numeric:tabular-nums}
.pl-why{margin-top:14px;padding:12px 14px;border:2px solid var(--ink);border-radius:14px;background:var(--mist);font-size:16px;line-height:1.4}
.pl-why:empty{display:none}
.pl-note{margin-top:12px;font-size:14px;line-height:1.4;color:rgba(17,23,27,.68)}
.pl-note b{color:var(--ink)}

/* ===================================================================== how we run your ads: the step icons */
.ai{overflow:visible}
.ai *{transform-box:fill-box;transform-origin:center}
.ai-goal .dart{animation:dart 3.6s cubic-bezier(.5,0,.2,1) infinite}
@keyframes dart{0%,10%{transform:translate(40px,-40px);opacity:0}14%{opacity:1}30%,80%{transform:none;opacity:1}100%{transform:none;opacity:0}}
.ai-goal .hit{opacity:0;animation:hit 3.6s ease infinite}
@keyframes hit{0%,28%{opacity:0;transform:scale(.6)}34%{opacity:1;transform:scale(1.1)}60%,100%{opacity:0}}
.ai-aud .lens{animation:scan 4s ease-in-out infinite}
@keyframes scan{0%,100%{transform:translateX(-26px)}40%,60%{transform:none}}
.ai-aud .p2{animation:chosen 4s ease infinite}
@keyframes chosen{0%,35%{fill:#D7D0C5}45%,90%{fill:#B18A57}}
.ai-cre .cd{animation:adfan 3.6s cubic-bezier(.2,1.4,.4,1) infinite}
.ai-cre .c2{transform-origin:50% 100%;animation-name:fan2}.ai-cre .c3{transform-origin:50% 100%;animation-name:fan3}
@keyframes fan2{0%,15%{transform:none}35%,80%{transform:rotate(8deg) translateX(6px)}100%{transform:none}}
@keyframes fan3{0%,15%{transform:none}35%,80%{transform:rotate(16deg) translateX(14px)}100%{transform:none}}
@keyframes adfan{0%,100%{transform:none}}
.ai-cre .spk{animation:tw 1.4s ease-in-out infinite alternate}
@keyframes tw{from{opacity:.3;transform:scale(.6)}to{opacity:1;transform:scale(1.1) rotate(45deg)}}
.ai-launch .knob{animation:knob 3.2s cubic-bezier(.4,1.5,.5,1) infinite}
@keyframes knob{0%,20%{transform:none}35%,85%{transform:translateX(48px)}100%{transform:none}}
.ai-launch .trk{opacity:0;animation:trk 3.2s ease infinite}
@keyframes trk{0%,24%{opacity:0}36%,85%{opacity:1}100%{opacity:0}}
.ai-launch .rays{opacity:0;animation:rays 3.2s ease infinite}
@keyframes rays{0%,34%{opacity:0;transform:scale(.7)}42%{opacity:1;transform:scale(1.08)}75%,100%{opacity:0;transform:scale(1.15)}}
.ai-ab .ca{animation:loser 4s ease infinite}
@keyframes loser{0%,40%{transform:none;opacity:1}55%,90%{transform:translateY(8px) scale(.92);opacity:.45}100%{transform:none;opacity:1}}
.ai-ab .cb{animation:winner 4s ease infinite}
@keyframes winner{0%,40%{transform:none}55%,90%{transform:translateY(-6px) scale(1.06)}100%{transform:none}}
.ai-ab .crown{opacity:0;animation:crown 4s cubic-bezier(.3,1.7,.5,1) infinite}
.ai-ab .vs{animation:vs 4s cubic-bezier(.3,1.6,.5,1) infinite}
@keyframes vs{0%,8%{transform:scale(.4) rotate(-20deg)}18%,40%{transform:none}50%,100%{transform:scale(.85)}}
@keyframes crown{0%,46%{opacity:0;transform:translateY(-10px) scale(.4)}56%,90%{opacity:1;transform:none}100%{opacity:0}}
.ai-tune .sl{animation:slide 3.6s ease-in-out infinite}
.ai-tune .s1{--a:-22px;--b:10px}.ai-tune .s2{--a:-30px;--b:6px;animation-delay:.3s}.ai-tune .s3{--a:20px;--b:-8px;animation-delay:.6s}
@keyframes slide{0%,100%{transform:none}35%{transform:translateY(var(--a))}70%{transform:translateY(var(--b))}}
.ai-rep .cn{opacity:0;animation:coinin 4.4s cubic-bezier(.3,1.5,.5,1) infinite;animation-delay:calc(var(--i) * .09s)}
@keyframes coinin{0%{opacity:0;transform:translateY(-16px)}10%,82%{opacity:1;transform:none}92%,100%{opacity:0;transform:none}}
.ai-rep .ln{stroke-dasharray:100;stroke-dashoffset:100;animation:adtrend 4.4s ease infinite}
@keyframes adtrend{0%,30%{stroke-dashoffset:100;opacity:1}50%,82%{stroke-dashoffset:0;opacity:1}92%,100%{stroke-dashoffset:0;opacity:0}}
.ai-rep .hd{opacity:0;animation:head 4.4s ease infinite}
@keyframes head{0%,48%{opacity:0;transform:translate(-6px,6px)}54%,82%{opacity:1;transform:none}92%,100%{opacity:0}}
.ai-again .loop{animation:spin 6s linear infinite}

/* ===================================================================== tested & tracked */
.ab-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,4.5vw,70px);align-items:center}
.ab-track{list-style:none;display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.ab-track li{display:inline-flex;align-items:center;gap:8px;padding:8px 15px 8px 10px;border:2.5px solid var(--ink);border-radius:999px;background:var(--paper);font-size:16px;font-weight:850;box-shadow:3px 3px 0 var(--ink)}
.ab-track li::before{content:"✓";display:grid;place-items:center;width:22px;height:22px;border:2px solid var(--ink);border-radius:50%;background:#B7E5B2;font-size:13px;font-weight:900}
.ab.on .ab-track li{animation:adpop .45s cubic-bezier(.3,1.7,.5,1) both;animation-delay:calc(.2s + var(--i) * .12s)}
.ab-test{display:grid;gap:16px;padding:clamp(18px,2.2vw,28px);border:var(--border);border-radius:24px;background:var(--paper);box-shadow:10px 10px 0 var(--ink);transform:rotate(.8deg)}
.ab-ad{position:relative;display:grid;gap:6px;padding:16px 18px;border:2.5px solid var(--ink);border-radius:16px;background:var(--canvas);transition:opacity .4s,transform .4s}
.ab-ad em{justify-self:start;padding:2px 10px;border:2px solid var(--ink);border-radius:999px;background:var(--stone);font-style:normal;font-size:13px;font-weight:900;text-transform:uppercase;letter-spacing:.05em}
.ab-ad.b em{background:var(--blue)}
.ab-ad > b{font-family:"Melodrama",serif;font-weight:700;font-size:clamp(21px,1.9vw,26px);line-height:1.05;color:var(--harbour)}
.ab-ad > span{font-size:15px;color:rgba(17,23,27,.7)}
.ab-m{display:flex;align-items:baseline;justify-content:space-between;margin-top:6px}
.ab-m span{font-size:13px;font-weight:900;letter-spacing:.06em;text-transform:uppercase;color:rgba(17,23,27,.55)}
.ab-v{font-size:28px;font-weight:900;line-height:1;font-variant-numeric:tabular-nums}
.ab-bar{height:16px;border:2px solid var(--ink);border-radius:999px;background:var(--paper);overflow:hidden}
.ab-bar i{display:block;height:100%;width:0;background:repeating-linear-gradient(135deg,#C9C1B4 0 10px,#B8AF9F 10px 20px)}
.ab-ad.b .ab-bar i{background:repeating-linear-gradient(135deg,#8FD18A 0 10px,#6FB46A 10px 20px)}
.ab-win{position:absolute;right:-10px;top:-14px;padding:5px 12px;border:2.5px solid var(--ink);border-radius:999px;background:var(--brass);font-size:14px;font-weight:900;box-shadow:3px 3px 0 var(--ink);opacity:0;transform:scale(.5) rotate(-8deg);transition:opacity .3s,transform .5s cubic-bezier(.3,1.7,.5,1)}
.ab-test.done .ab-win{opacity:1;transform:rotate(3deg)}
.ab-test.done .ab-ad.a{opacity:.5;transform:scale(.97)}
.ab-test.done .ab-ad.b{border-color:var(--moss);box-shadow:0 0 0 3px var(--moss)}
.ab-foot{display:flex;align-items:center;justify-content:space-between;gap:12px}
.ab-day{font-size:15px;font-weight:800;color:rgba(17,23,27,.65)}.ab-day b{color:var(--ink);font-variant-numeric:tabular-nums}
.ab-again{padding:6px 14px;border:2px solid var(--ink);border-radius:999px;background:var(--paper);font:inherit;font-size:14px;font-weight:850;cursor:pointer}
.ab-again:hover{background:var(--brass)}

/* ===================================================================== results */
.pf-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(28px,4.5vw,70px);align-items:center}
.pf-k{font-size:15px;font-weight:900;letter-spacing:.07em;text-transform:uppercase;color:var(--accent)}
.pf-q{margin-top:14px;font-family:"Melodrama",serif;font-weight:500;font-size:clamp(28px,2.6vw,40px);line-height:1.02}
.pf-p{margin:18px 0 26px;font-size:clamp(18px,1.4vw,21px);line-height:1.45;color:var(--mute);max-width:46ch}
.pf-stats{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.pf-s{padding:18px 20px;border:var(--border);border-radius:18px;background:var(--paper);color:var(--ink);box-shadow:6px 6px 0 #000}
.pf-s b{display:block;font-size:clamp(36px,3.6vw,52px);font-weight:900;line-height:1;font-variant-numeric:tabular-nums}
.pf-s span{display:block;margin-top:6px;font-size:14px;font-weight:800;letter-spacing:.05em;text-transform:uppercase;color:rgba(17,23,27,.62)}
.pf-s.big{background:var(--brass)}
.pf-vs{grid-column:1/-1;padding:18px 20px;border:var(--border);border-radius:18px;background:var(--paper);color:var(--ink);box-shadow:6px 6px 0 #000}
.pf-vs p{font-size:14px;font-weight:900;letter-spacing:.06em;text-transform:uppercase;color:rgba(17,23,27,.62);margin-bottom:10px}
.pf-l{display:grid;grid-template-columns:minmax(0,170px) 1fr 62px;gap:12px;align-items:center;margin-top:8px}
.pf-l span{font-size:15px;font-weight:800}
.pf-l i{display:block;height:18px;width:0;border:2px solid var(--ink);border-radius:999px;background:var(--moss);transition:width 1.2s cubic-bezier(.2,1,.3,1)}
.pf-l.them i{background:#C9C1B4}
.pf.on .pf-l i{width:var(--w)}
.pf.on .pf-l.them i{transition-delay:.3s}
.pf-l b{font-size:19px;font-weight:900;text-align:right}
.pf-vs small{display:block;margin-top:12px;font-size:12.5px;line-height:1.4;color:rgba(17,23,27,.6)}

/* ===================================================================== the closing: the character with a megaphone */
.cta-ch .cta-sub{max-width:58ch;text-wrap:balance}
.cta-peek .mega{transform-box:fill-box;transform-origin:10% 90%;animation:shout 2.8s ease-in-out infinite}
@keyframes shout{0%,55%,100%{transform:none}62%{transform:rotate(-8deg)}70%{transform:rotate(3deg)}78%{transform:none}}
.cta-peek .waves path{opacity:0;animation:wave 2.8s ease-out infinite}
.cta-peek .waves .v2{animation-delay:.15s}.cta-peek .waves .v3{animation-delay:.3s}
@keyframes wave{0%,58%{opacity:0}66%{opacity:1}92%,100%{opacity:0}}

/* ===================================================================== smaller screens */
@media (max-width:980px){
  .ah{width:100%;max-width:600px;margin:clamp(10px,3vw,30px) auto 0;justify-self:center}
  .ad-hero .scroll-cue{display:none}
}
@media (max-width:1000px){
  .ap-stage-wrap{grid-template-columns:1fr;gap:26px}
  .ap-stage{order:-1}
  .pl-grid,.ab-grid,.pf-grid{grid-template-columns:1fr}
}
@media (max-width:720px){
  .ah{max-width:460px;margin:10px auto 0;font-size:2.4cqw}
  .ah-search{width:68%}
  .ah-phone{width:38%;top:24%}
  .ah-leads{width:40%}
  .ah-stk{font-size:2cqw}
  .ap-pick-row{flex-wrap:nowrap;overflow-x:auto;margin:0 calc(var(--pad) * -1) 22px;padding:4px var(--pad) 10px;scroll-snap-type:x proximity;scrollbar-width:none}
  .ap-pick-row::-webkit-scrollbar{display:none}
  .ap-pick{flex:0 0 auto;scroll-snap-align:start;font-size:15px;padding:8px 15px 8px 9px}.ap-pick svg{width:26px;height:26px}
  .ap-stage{aspect-ratio:4/5;transform:none;box-shadow:7px 7px 0 var(--ink);background-size:18px 18px}
  /* on a phone the callouts sit over the edges of the phone like stickers; only the first and last are kept */
  .co{max-width:34cqw;font-size:2cqh;padding:.9cqh 1.4cqh}
  .co.c-l{left:1.5%;right:auto}.co.c-r{right:1.5%;left:auto}
  .co.c1{top:6%}.co.c2{display:none}.co.c3{top:6%}
  .li-aud{top:5%;max-width:44cqw;font-size:1.7cqh;padding:1.4cqh}
  .sc-linkedin.play .li-aud{animation:audout .4s ease 2.2s forwards}
  @keyframes audout{to{opacity:0;transform:translateX(-30%) rotate(-6deg)}}
  .oh-bb{left:4%;width:60%;bottom:25%;height:40%}
  .oh-face .f{padding:0 2.4cqh}.oh-face .f b{font-size:4.2cqh}.oh-face .f span{font-size:2.2cqh}
  .oh-dig{right:5%;width:24%;height:34%}
  .oh-bus{width:80%;--go:130%}
  .oh-scan{left:26%;width:13cqh}
  .pl-row{grid-template-columns:28px 1fr 64px 40px;gap:8px}
  .pl-row .pl-track{grid-column:2/-1;grid-row:2}
  .pl-row{max-height:70px}
  .pl-row .pl-pc{grid-column:4;grid-row:1}.pl-row .pl-gbp{grid-column:3;grid-row:1}
  .pl-ic svg{width:26px;height:26px}
  .pf-l{grid-template-columns:1fr 62px}.pf-l i{grid-column:1/-1;grid-row:2}
  /* the budget comes first and the mix sits straight under the goals, so a tap on a goal changes what's in view */
  .pl-grid{gap:0}
  .pl-ctrl{display:contents}
  .pl-ctrl > .pl-lbl:nth-of-type(2){order:1}.pl-budget{order:2}.pl-range{order:3}.pl-scale{order:4;margin-bottom:30px}
  .pl-ctrl > .pl-lbl:nth-of-type(1){order:5}.pl-goals{order:6}.pl-card{order:7;margin-top:22px}
  .pl-lbl + .pl-goals{margin-bottom:0}
  .ab-test{transform:none}
  .ab-win{right:6px}
}
@media (prefers-reduced-motion:reduce){
  .ah > *{opacity:1!important;animation:none!important;transform:rotate(var(--r,0deg))!important}
  .ah .qt,.g-bar .qt{clip-path:none!important}
  .ah-adw,.g-adw{grid-template-rows:1fr!important}
  .ah-top,.ah-leads .sp i,.ah-stk,.ah-toast{opacity:1!important;transform:none!important;animation:none!important}
  .ah-wire{display:none}
  .ah-phone .cur{display:none}
  .ap.auto .ap-pick.on .bar{animation:none}
  .sc *,.sc *::before,.sc *::after{animation-duration:.01ms!important;animation-delay:0s!important;animation-iteration-count:1!important}
  .sc .cur{display:none}
  .oh-bus{transform:translateX(40%)}
  .oh-scan,.oh-scan .got{opacity:1;transform:none}
  .ai *{animation:none!important;opacity:1!important;stroke-dashoffset:0!important}
  .cta-peek .mega,.cta-peek .waves path{animation:none;opacity:1}
  .pl-fill,.pl-row,.pf-l i{transition:none}
}