/* ZERO FAFF case studies, built like the home page: a black frame round a rounded stage with film grain, and the
   story told in chapters, each its own colour world from the ZERO FAFF palette. Each page picks its worlds with data-w. */
@font-face{font-family:"Big Shoulders";src:url(../fonts/big-shoulders.woff2) format("woff2");font-weight:100 900;font-display:swap}
@font-face{font-family:"Melodrama";src:url(../fonts/melodrama-500.woff2) format("woff2");font-weight:500;font-display:swap}
@font-face{font-family:"Melodrama";src:url(../fonts/melodrama-700.woff2) format("woff2");font-weight:700;font-display:swap}

:root{
  --blue:#7FB0CC;--ink:#11171B;--canvas:#F4F1EA;--paper:#FBF9F5;
  --harbour:#1E4F5A;--claret:#6E2F40;--moss:#46553A;--cognac:#7A4A33;
  --mist:#DCE8EC;--stone:#D7D0C5;--brass:#B18A57;
  --fp:clamp(6px,0.9vw,12px);           /* the black frame round the stage */
  --pad:clamp(20px,4vw,56px);
  --radius:22px;
  --border:2.5px solid var(--ink);
  --skin:#9BC1D7;
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;background:#000}
body{padding:var(--fp);background:#000;color:var(--ink);font-family:"Big Shoulders",system-ui,sans-serif;font-weight:500;letter-spacing:.012em;-webkit-font-smoothing:antialiased;line-height:1.35}
img{display:block;max-width:100%}
a{color:inherit}
a:focus-visible,button:focus-visible{outline:3px solid currentColor;outline-offset:4px;border-radius:6px}

/* ---------- the stage and its colour worlds ---------- */
.stage{position:relative;border-radius:clamp(12px,1.6vw,22px);overflow:clip;background:var(--canvas)}
.ch{--bg:var(--canvas);--fg:var(--ink);--mute:rgba(17,23,27,.66);--line:rgba(17,23,27,.14);--line-strong:rgba(17,23,27,.38);--accent:var(--harbour);--accent-ink:var(--canvas);--sh:var(--ink);
  position:relative;background:var(--bg);color:var(--fg);padding:clamp(80px,10vw,150px) 0}
.ch[data-w="harbour"]{--bg:var(--harbour);--fg:var(--canvas);--mute:rgba(244,241,234,.74);--line:rgba(244,241,234,.16);--line-strong:rgba(244,241,234,.42);--accent:var(--mist);--accent-ink:var(--ink);--sh:#0B1418}
.ch[data-w="ink"]{--bg:var(--ink);--fg:var(--canvas);--mute:rgba(244,241,234,.66);--line:rgba(244,241,234,.13);--line-strong:rgba(244,241,234,.36);--accent:var(--blue);--accent-ink:var(--ink);--sh:#000}
.ch[data-w="blue"]{--bg:var(--blue);--fg:var(--ink);--mute:rgba(17,23,27,.72);--line:rgba(17,23,27,.16);--line-strong:rgba(17,23,27,.42);--accent:var(--ink);--accent-ink:var(--canvas);--sh:var(--ink)}
.ch[data-w="canvas"]{--bg:var(--canvas)}
.ch[data-w="stone"]{--bg:var(--stone);--mute:rgba(17,23,27,.7);--accent:var(--claret)}
.ch[data-w="mist"]{--bg:var(--mist);--accent:var(--harbour)}
.ch[data-w="moss"]{--bg:var(--moss);--fg:var(--paper);--mute:rgba(251,249,245,.76);--line:rgba(251,249,245,.16);--line-strong:rgba(251,249,245,.42);--accent:var(--stone);--accent-ink:var(--ink);--sh:#23291F}
.ch[data-w="cognac"]{--bg:var(--cognac);--fg:var(--paper);--mute:rgba(251,249,245,.76);--line:rgba(251,249,245,.16);--line-strong:rgba(251,249,245,.42);--accent:var(--mist);--accent-ink:var(--ink);--sh:#29252F}
.ch[data-w="claret"]{--bg:var(--claret);--fg:var(--paper);--mute:rgba(251,249,245,.76);--line:rgba(251,249,245,.16);--line-strong:rgba(251,249,245,.42);--accent:var(--stone);--accent-ink:var(--ink);--sh:#2E1E24}
.inner{position:relative;z-index:2;width:100%;max-width:1220px;margin:0 auto;padding:0 var(--pad)}
.ch + .ch{border-top:2.5px solid var(--ink)}

/* the film grain, as on the home page */
.grain{position:absolute;inset:0;pointer-events:none;z-index:80;overflow:hidden}
.grain i{position:absolute;inset:0;display:block}
.grain .g1{opacity:.22;mix-blend-mode:screen;background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='260' height='260'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.62' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 1  0 0 0 0 1  0 0 0 0 1  0 0 0 1.6 -0.55'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>")}
.grain .g2{opacity:.3;mix-blend-mode:multiply;background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='240' height='240'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.7' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0 0 0 1.5 -0.5'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>")}
.grain .g3{inset:-60%;opacity:.16;mix-blend-mode:screen;background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='180' height='180'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='1.1' numOctaves='1' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 1  0 0 0 0 1  0 0 0 0 1  0 0 0 2 -0.8'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");animation:film .7s steps(1) infinite}
@keyframes film{0%{transform:translate(0,0)}14%{transform:translate(-7%,4%)}28%{transform:translate(5%,-8%)}42%{transform:translate(-11%,-3%)}57%{transform:translate(9%,7%)}71%{transform:translate(-4%,10%)}85%{transform:translate(12%,-6%)}}

.grain{position:fixed;inset:var(--fp);border-radius:clamp(12px,1.6vw,22px);z-index:70}
/* the frame stays fixed round the screen, as on the home page, so the corners are rounded at every scroll position */
.frame-mask{position:fixed;inset:var(--fp);z-index:95;border-radius:clamp(12px,1.6vw,22px);box-shadow:0 0 0 100vmax #000;pointer-events:none}

/* sparkles and the squiggle, the home page's doodles */
.spark{position:absolute;z-index:1;width:var(--s,26px);height:auto;fill:var(--fg);pointer-events:none;animation:twinkle 2.6s ease-in-out var(--d,0s) infinite alternate}
@keyframes twinkle{from{opacity:.35;transform:scale(.7) rotate(0)}to{opacity:1;transform:scale(1.1) rotate(15deg)}}
.squig{display:block;width:min(260px,52%);height:auto;margin-top:clamp(14px,2vw,22px);color:var(--accent);overflow:visible}
.squig path{stroke-dasharray:420;stroke-dashoffset:420;animation:draw 1.1s cubic-bezier(.6,0,.2,1) .7s forwards}
@keyframes draw{to{stroke-dashoffset:0}}

/* ---------- the wordmark and the top line ---------- */
.wm{font-weight:900;letter-spacing:0;text-transform:uppercase;white-space:nowrap;color:var(--fg)}
.wm .s{font-size:.74em}
.top{display:flex;justify-content:space-between;align-items:center;gap:16px;font-size:15px;font-weight:650;letter-spacing:.06em;text-transform:uppercase;color:var(--mute)}
.top .wm{font-size:26px;line-height:1}
.top .crumb{display:inline-flex;align-items:center;gap:14px;text-align:right;line-height:1.35}
.top .where span:not(.dot){white-space:nowrap}
.top .where .dot{padding:0 .3em}
.top .tag{display:inline-flex;align-items:center;gap:8px;padding:6px 12px 6px 10px;border:1.5px solid var(--line-strong);border-radius:999px;font-size:14px;letter-spacing:.04em}
.top .tag i{width:8px;height:8px;border-radius:50%;background:var(--accent)}
/* the logo fades a touch on hover, as it does on the home page */
a.home{text-decoration:none;border-radius:6px;transition:opacity .2s}
a.home:hover{opacity:.75}
a.home:focus-visible{outline:2px solid currentColor;outline-offset:4px}

/* ---------- the hero chapter ---------- */
.hero-ch{min-height:calc(100svh - var(--fp) * 2);display:flex;flex-direction:column;padding:clamp(18px,2.6vw,32px) 0 clamp(70px,9vw,120px)}
.hero-ch .inner{display:flex;flex-direction:column;flex:1}
.hero{flex:1;display:grid;grid-template-columns:minmax(0,1.08fr) minmax(0,.92fr);gap:clamp(36px,6vw,90px);align-items:center;padding-top:clamp(40px,7vw,90px)}
.title{font-size:clamp(64px,10.4vw,168px);line-height:.86;font-weight:900;text-transform:uppercase;letter-spacing:0}
.title .line{white-space:nowrap} /* words kept on one line ("The Booth"); the title shrinks to fit them, as it does for a long word */
.title .s,.amp .s{font-size:.74em}
.title .u,.amp .u{display:inline-block;transform:translateY(-.1em)}
.title .ch-l{display:inline-block;opacity:0;transform:translateY(.45em);animation:rise .7s cubic-bezier(.2,.8,.2,1) forwards}
@keyframes rise{to{opacity:1;transform:none}}
.sub{margin-top:clamp(16px,2vw,24px);font-family:"Melodrama",serif;font-weight:500;font-size:clamp(30px,3.6vw,58px);line-height:1;letter-spacing:-.005em;color:var(--accent);opacity:0;animation:fade .7s ease .55s forwards}
.intro{margin-top:clamp(18px,2.4vw,28px);max-width:42ch;font-size:clamp(19px,1.6vw,23px);color:var(--mute);text-wrap:pretty;opacity:0;animation:fade .7s ease .8s forwards}
@keyframes fade{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
/* the tags are the home page's service chips: coloured, outlined in ink */
.tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:clamp(22px,3vw,34px);opacity:0;animation:fade .7s ease .95s forwards}
.tags span{display:inline-flex;align-items:center;height:34px;padding:0 14px;border:2.5px solid var(--ink);border-radius:999px;font-size:14px;font-weight:800;letter-spacing:.05em;text-transform:uppercase;background:var(--blue);color:var(--ink)}
.tags span:nth-child(6n+2){background:#26364A;color:var(--canvas)}
.tags span:nth-child(6n+3){background:var(--canvas)}
.tags span:nth-child(6n+4){background:var(--brass)}
.tags span:nth-child(6n+5){background:var(--moss);color:var(--paper)}
.tags span:nth-child(6n+6){background:var(--claret);color:var(--paper)}
.hero-pic{position:relative;opacity:0;animation:drop .9s cubic-bezier(.2,.9,.25,1.15) .45s forwards}
@keyframes drop{from{opacity:0;transform:translateY(40px) rotate(-6deg) scale(.94)}to{opacity:1;transform:none}}
.hero-pic .fig{transform:rotate(2.4deg)}
.hero-pic .fig figcaption{display:none}
.sticker{position:absolute;left:-6%;bottom:-6%;z-index:3;display:flex;flex-direction:column;padding:.6em 1.05em .65em;border:2.5px solid #000;border-radius:16px;background:var(--paper);color:var(--ink);box-shadow:5px 5px 0 #000;transform:rotate(-6deg);font-size:clamp(14px,1.25vw,20px);opacity:0;animation:pop .6s cubic-bezier(.3,1.6,.5,1) 1.15s forwards}
@keyframes pop{from{opacity:0;transform:rotate(-14deg) scale(.6)}to{opacity:1;transform:rotate(-6deg) scale(1)}}
.sticker small{font-size:.66em;font-weight:700;letter-spacing:.07em;text-transform:uppercase;opacity:.62}
.sticker b{font-weight:900;font-size:1.55em;line-height:.95;text-transform:uppercase;letter-spacing:0;white-space:nowrap}
.scroll-cue{display:flex;align-items:center;gap:10px;margin-top:clamp(28px,4vw,48px);font-size:14px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:var(--mute);opacity:0;animation:fade .7s ease 1.3s forwards}
.scroll-cue i{display:block;width:2px;height:28px;background:var(--line-strong);position:relative;overflow:hidden}
.scroll-cue i::after{content:"";position:absolute;left:0;top:-50%;width:100%;height:50%;background:var(--fg);animation:cue 1.6s ease-in-out infinite}
@keyframes cue{to{top:100%}}

/* ---------- framed pictures: outlined in ink with a hard shadow, like the cards on the home page ---------- */
.fig{margin:0}
.fig img{width:100%;height:auto;border:var(--border);border-radius:var(--radius);box-shadow:8px 8px 0 var(--sh)}
.fig figcaption{margin-top:14px;font-size:16px;color:var(--mute);max-width:56ch}
.hero-pic .fig img{box-shadow:12px 12px 0 var(--sh)}
/* an opening photo that isn't portrait is cropped to the same 2:3 as the others, so it fills the height beside the title; --pos picks the part kept */
.hero-pic .fig.crop img{aspect-ratio:2/3;object-fit:cover;object-position:var(--pos,50% 50%)}
.browser{border:var(--border);border-radius:var(--radius);overflow:hidden;background:var(--paper);color:var(--ink);box-shadow:8px 8px 0 var(--sh)}
.browser .bar{display:flex;align-items:center;gap:10px;height:42px;padding:0 16px;border-bottom:var(--border);background:var(--paper)}
.browser .bar i{width:11px;height:11px;border-radius:50%;border:2px solid var(--ink);flex:0 0 auto}
.browser .bar i:nth-child(1){background:var(--claret)}.browser .bar i:nth-child(2){background:var(--brass)}.browser .bar i:nth-child(3){background:var(--blue)}
.browser .bar span{margin-left:10px;padding:4px 14px;border-radius:999px;background:var(--stone);font-size:14px;font-weight:650;letter-spacing:.03em;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.browser img{border:0;border-radius:0;box-shadow:none;width:100%}
.phone{position:relative;width:min(100%,320px);aspect-ratio:9/19;border:10px solid #0d0d0d;border-radius:44px;overflow:hidden;background:#0d0d0d;box-shadow:0 0 0 2.5px var(--ink),10px 10px 0 var(--sh)}
.phone::before{content:"";position:absolute;left:50%;top:10px;width:30%;height:22px;transform:translateX(-50%);border-radius:999px;background:#0d0d0d;z-index:2}
.phone img{width:100%;height:100%;object-fit:cover;object-position:top center;border:0;border-radius:0;box-shadow:none}
/* the video ad: a poster until it is asked for, so nothing loads from YouTube until then */
.vid{position:relative;display:block;width:100%;height:100%;padding:0;border:0;background:#0d0d0d;cursor:pointer}
.vid img{width:100%;height:100%;object-fit:cover}
.vid .play{position:absolute;left:50%;top:50%;display:flex;align-items:center;gap:10px;height:48px;padding:0 20px 0 16px;transform:translate(-50%,-50%);border:2.5px solid #000;border-radius:999px;background:var(--paper);color:var(--ink);font:inherit;font-size:17px;font-weight:850;letter-spacing:.05em;text-transform:uppercase;white-space:nowrap;box-shadow:4px 4px 0 #000;transition:transform .25s cubic-bezier(.2,.8,.2,1)}
.vid .play svg{width:18px;height:18px}
.vid:hover .play,.vid:focus-visible .play{transform:translate(-50%,-50%) scale(1.06)}
.vid iframe,.phone iframe{display:block;width:100%;height:100%;border:0}
/* the ad is 9:16 and the phone screen is taller, so the player is set 9:16 at the screen's full height and centred: the
   video fills the phone top to bottom, with a sliver trimmed off each side instead of black bands above and below */
.phone iframe{position:absolute;top:0;left:50%;width:auto;aspect-ratio:9/16;transform:translateX(-50%)}
.phone .vid-tag{position:absolute;left:12px;bottom:12px;z-index:2;padding:4px 10px;border-radius:999px;background:rgba(0,0,0,.6);color:#fff;font-size:13px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;pointer-events:none}

/* ---------- chapter headings ---------- */
.sec-head{display:grid;justify-items:start;gap:clamp(14px,2vw,22px);margin-bottom:clamp(30px,4vw,54px)}
.num{display:inline-flex;align-items:center;gap:9px;height:34px;padding:0 15px 0 12px;border:2px solid var(--line-strong);border-radius:999px;font-size:14px;font-weight:800;letter-spacing:.07em;text-transform:uppercase;color:var(--fg)}
.num::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--accent)}
.sec h2,.outcome h2,.quote-ch h2{font-family:"Melodrama",serif;font-weight:500;font-size:clamp(46px,6.2vw,100px);line-height:.94;letter-spacing:-.012em;max-width:15ch;text-wrap:balance}
.cols{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(28px,5vw,80px);align-items:start}
.body p{font-size:clamp(19px,1.55vw,22px);line-height:1.45;max-width:56ch;text-wrap:pretty}
.body p + p{margin-top:16px}
.body p b{font-weight:800}
.body .chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}
.chips span{display:inline-flex;align-items:center;height:32px;padding:0 14px;border:2px solid var(--line-strong);border-radius:999px;font-size:14px;font-weight:750;letter-spacing:.05em;text-transform:uppercase}
.body .pull{position:relative;padding-left:22px;border-left:4px solid var(--accent);font-family:"Melodrama",serif;font-weight:500;font-size:clamp(28px,2.8vw,44px);line-height:1.06;max-width:20ch}
.note{margin-top:16px;font-size:15px;color:var(--mute);max-width:70ch}
.note a{color:inherit}
.note.wide{max-width:none} /* a source line that reads on one line wherever it fits */

/* ---------- the overview: the story in one breath, the numbers, the facts ---------- */
.lead{font-size:clamp(32px,4vw,64px);line-height:1.08;font-weight:560;color:var(--mute);max-width:23em;text-wrap:pretty}
.lead b{color:var(--fg);font-weight:850;background:linear-gradient(transparent 62%,color-mix(in srgb,var(--accent) 38%,transparent) 62%);padding:0 .06em}
.stats{display:grid;grid-template-columns:repeat(var(--n,4),minmax(0,1fr));gap:14px;margin-top:clamp(40px,6vw,80px)}
.stat{padding:clamp(18px,2vw,26px);border:var(--border);border-radius:var(--radius);background:var(--paper);color:var(--ink);box-shadow:6px 6px 0 var(--sh)}
.stat b{display:block;font-size:clamp(44px,calc(22vw / var(--n,4)),104px);line-height:.86;font-weight:900;letter-spacing:-.01em;white-space:nowrap;color:var(--ink)}
.stat:nth-child(4n+1) b{color:var(--harbour)}.stat:nth-child(4n+2) b{color:var(--claret)}.stat:nth-child(4n+3) b{color:var(--moss)}.stat:nth-child(4n+4) b{color:var(--cognac)}
.stat span{display:block;margin-top:12px;font-size:clamp(16px,1.25vw,19px);font-weight:650;max-width:22ch;color:rgba(17,23,27,.72)}
.stat span.wide{max-width:none} /* a longer caption set over two lines with its own break, instead of the usual measure */
.duo{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);gap:clamp(30px,5vw,72px);align-items:center;margin-top:clamp(50px,7vw,100px)}
.duo .phone-wrap,.duo .phone-col{display:grid;justify-items:center;gap:14px}
.duo .phone-wrap p,.duo .phone-col p{font-size:16px;color:var(--mute);text-align:center;max-width:30ch}
.glance{border:var(--border);border-radius:calc(var(--radius) + 4px);background:var(--paper);color:var(--ink);box-shadow:8px 8px 0 var(--sh);padding:clamp(20px,2.6vw,34px)}
.ch > .inner > .glance{margin-top:clamp(50px,7vw,100px)}
.glance h2{display:inline-flex;align-items:center;gap:9px;height:34px;padding:0 15px 0 12px;border:2px solid rgba(17,23,27,.3);border-radius:999px;font-size:14px;font-weight:800;letter-spacing:.07em;text-transform:uppercase}
.glance h2::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--harbour)}
.glance dl{display:grid;grid-template-columns:minmax(120px,1fr) 3fr;margin-top:14px}
.glance dt,.glance dd{padding:15px 0;border-top:1.5px solid rgba(17,23,27,.12)}
.glance dt{padding-right:clamp(14px,1.6vw,22px);font-size:15px;font-weight:750;letter-spacing:.05em;text-transform:uppercase;color:rgba(17,23,27,.56)}
.glance dd{font-size:clamp(18px,1.55vw,22px);font-weight:560}
.glance dd b{font-weight:850}

/* ---------- cards, steps, numbers, quotes: paper outlined in ink with a hard shadow ---------- */
.cards{display:grid;grid-template-columns:repeat(var(--n,3),minmax(0,1fr));gap:16px;margin-top:clamp(34px,4vw,56px)}
.card{padding:22px 22px 24px;border:var(--border);border-radius:var(--radius);background:var(--paper);color:var(--ink);box-shadow:6px 6px 0 var(--sh);transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s cubic-bezier(.2,.8,.2,1)}
.card:hover{transform:translate(-3px,-3px) rotate(-.6deg);box-shadow:9px 9px 0 var(--sh)}
.card .k{display:inline-flex;align-items:center;gap:7px;font-size:13px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--harbour)}
.card .k::before{content:"";width:8px;height:8px;border-radius:50%;background:currentColor}
.cards .card:nth-child(4n+2) .k{color:var(--claret)}.cards .card:nth-child(4n+3) .k{color:var(--moss)}.cards .card:nth-child(4n+4) .k{color:var(--cognac)}
.card h3{margin-top:12px;font-family:"Melodrama",serif;font-weight:500;font-size:clamp(26px,2.2vw,34px);line-height:1.02}
.card p{margin-top:8px;font-size:17px;line-height:1.38;opacity:.85}

.flow{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;margin-top:clamp(36px,4vw,56px);counter-reset:step}
.flow li{position:relative;list-style:none;padding:20px 20px 24px;border:var(--border);border-radius:var(--radius);background:var(--paper);color:var(--ink);box-shadow:6px 6px 0 var(--sh);counter-increment:step}
.flow li::before{content:counter(step,decimal-leading-zero);display:block;font-size:14px;font-weight:850;letter-spacing:.08em;color:var(--harbour)}
.flow li b{display:block;margin-top:8px;font-family:"Melodrama",serif;font-weight:500;font-size:clamp(24px,2vw,30px);line-height:1.02}
.flow li:not(:last-child)::after{content:"";position:absolute;right:-20px;top:50%;width:20px;height:2.5px;background:var(--fg);z-index:-1}
.flow li.go{background:var(--harbour);color:var(--canvas)}
.flow li.go::before{color:var(--mist)}

.bars{margin-top:clamp(30px,4vw,48px);display:grid;gap:16px}
.bar-row{display:grid;grid-template-columns:minmax(120px,200px) 1fr;align-items:center;gap:16px}
.bar-row .lbl{font-size:16px;font-weight:750;line-height:1.2}
.bar-row .track{position:relative;height:56px;border:var(--border);border-radius:16px;overflow:hidden;background:var(--paper);box-shadow:5px 5px 0 var(--sh)}
.bar-row .fill{position:absolute;inset:0 auto 0 0;width:0;display:flex;align-items:center;justify-content:flex-end;padding-right:14px;background:var(--stone);color:var(--ink);font-size:24px;font-weight:900;white-space:nowrap;transition:width 1.4s cubic-bezier(.2,.8,.2,1) .3s}
.bar-row.us .fill{background:var(--claret);color:var(--paper);justify-content:flex-start;padding:0 0 0 14px;min-width:120px}
.bars.in .fill{width:var(--w)}

.form-ill{width:min(100%,380px);padding:22px;border:var(--border);border-radius:26px;background:var(--paper);color:var(--ink);box-shadow:8px 8px 0 var(--sh)}
.form-ill .t{font-size:13px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--harbour)}
.form-ill h3{margin:6px 0 16px;font-family:"Melodrama",serif;font-weight:500;font-size:30px;line-height:1}
.form-ill .f{display:block;padding:11px 14px;border:2px solid rgba(17,23,27,.22);border-radius:12px;font-size:16px;font-weight:650}
.form-ill .f + .f{margin-top:8px}
.form-ill .f small{display:block;font-size:12px;font-weight:750;letter-spacing:.06em;text-transform:uppercase;opacity:.55}
.form-ill .s{display:block;margin-top:14px;padding:12px;border-radius:12px;border:2.5px solid var(--ink);background:var(--harbour);color:var(--canvas);text-align:center;font-size:16px;font-weight:850;letter-spacing:.05em;text-transform:uppercase}
.form-wrap{display:grid;justify-items:center;gap:14px}
.form-wrap p{font-size:16px;color:var(--mute)}
.book{display:grid;grid-template-columns:minmax(0,380px) minmax(0,1fr);gap:clamp(30px,5vw,72px);align-items:center;margin-top:clamp(36px,4vw,56px)}
.book .body p b{font-weight:850}
.cmp{display:grid;grid-template-columns:1fr 1fr;gap:clamp(14px,2vw,22px);margin-top:clamp(36px,4vw,56px)}
.cmp figure{margin:0}
.cmp figcaption{margin-bottom:12px;font-size:14px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--mute)}
.cmp .pane{display:grid;place-items:center;aspect-ratio:4/3;padding:clamp(20px,4vw,48px);border:var(--border);border-radius:var(--radius);background:var(--paper);color:var(--ink);box-shadow:8px 8px 0 var(--sh)}
.cmp .pane img{width:100%;max-height:100%;object-fit:contain;border-radius:0}
.cmp .pane.dark{background:#14203A}
.cmp .pane.brief{place-items:stretch;align-content:center;text-align:left}
.cmp .pane.brief ul{list-style:none;display:grid;gap:14px}
.cmp .pane.brief li{position:relative;padding-left:26px;font-size:clamp(17px,1.4vw,20px);line-height:1.35;text-wrap:pretty}
.cmp .pane.brief li::before{content:"";position:absolute;left:0;top:.45em;width:12px;height:12px;border-radius:50%;border:2px solid var(--ink);background:var(--brass)}
.cmp .pane.brief b{font-weight:850}
.award{display:inline-flex;align-items:center;gap:12px;margin-top:24px;padding:10px 18px 10px 12px;border:2.5px solid var(--ink);border-radius:999px;background:var(--paper);color:var(--ink);font-size:16px;font-weight:750;box-shadow:4px 4px 0 var(--sh)}
.award svg{width:26px;height:26px;flex:0 0 auto;color:var(--brass)}

.quote-ch blockquote{position:relative;font-family:"Melodrama",serif;font-weight:500;font-size:clamp(32px,3.9vw,64px);line-height:1.05;max-width:24ch;text-wrap:pretty}
.quote-ch blockquote::before{content:"\201C";position:absolute;left:-.06em;top:-.7em;font-size:2.6em;line-height:1;color:var(--accent)}
.quote-ch cite{display:inline-flex;align-items:center;gap:9px;margin-top:clamp(26px,3vw,40px);height:36px;padding:0 16px 0 12px;border:2px solid var(--line-strong);border-radius:999px;font-style:normal;font-size:14px;font-weight:800;letter-spacing:.07em;text-transform:uppercase}
.quote-ch cite::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--accent)}

.outcome .body{margin-top:clamp(24px,3vw,36px)}
.kicker{margin-top:clamp(40px,5vw,64px);font-size:clamp(40px,5.4vw,92px);line-height:.9;font-weight:900;text-transform:uppercase;max-width:18ch}
.kicker em{font-style:normal;color:var(--accent);display:block}

/* ---------- the character: hiding behind the opening picture, he pops up over its top edge once it lands ---------- */
.hero-pic .fig{position:relative}
.hero-pic .fig img{position:relative;z-index:1}
/* he is drawn 130 x 70; the top puts his base line on the middle of the picture's 2.5px border, so the two outlines merge */
.peek{position:absolute;right:clamp(28px,14%,96px);top:calc(1.25px - 118px * 70 / 130);z-index:0;width:118px;overflow:visible;animation:peekup .7s cubic-bezier(.2,.9,.25,1.3) 1.45s both}
.peek .skin{fill:var(--skin)}
@keyframes peekup{from{transform:translateY(106%)}to{transform:none}}

/* ---------- the timeline along the bottom, as on the home page ---------- */
.ruler{position:fixed;left:calc(var(--fp) + var(--pad));right:calc(var(--fp) + var(--pad));bottom:calc(var(--fp) + 14px);height:30px;z-index:60;pointer-events:none;color:var(--rfg,var(--canvas));transition:color .4s}
.ruler .ticks{position:absolute;left:0;right:0;bottom:0;height:7px;background:repeating-linear-gradient(90deg,color-mix(in srgb,currentColor 42%,transparent) 0 1.5px,transparent 1.5px 1%)}
.ruler .head{position:absolute;bottom:0;left:0;width:2px;height:18px;background:currentColor;transform:translateX(-1px)}
.ruler button{position:absolute;bottom:12px;transform:translateX(-50%);padding:2px 4px;border:0;background:none;color:inherit;font:inherit;font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;white-space:nowrap;cursor:pointer;pointer-events:auto;opacity:.7;transition:opacity .2s}
.ruler button:hover,.ruler button.on{opacity:1}
.ruler button:first-of-type{transform:none}
.ruler button:last-of-type{transform:translateX(-100%)}

/* ---------- reveals ---------- */
.rv{opacity:0;transform:translateY(28px);transition:opacity .8s ease,transform .8s cubic-bezier(.2,.8,.2,1);transition-delay:var(--rd,0s)}
.rv.in{opacity:1;transform:none}

/* ---------- smaller screens ---------- */
/* ---------- the back bar, when the page is opened on its own on a phone (case.js adds it) ---------- */
.solo-bar{display:none}
@media (max-width:720px){
  .solo{--bar:60px;scroll-padding-top:var(--bar)}
  .solo-bar{position:fixed;left:0;right:0;top:0;z-index:100;display:flex;align-items:center;height:var(--bar);padding:var(--fp) 16px 0;background:#000}
  .solo-back{display:inline-flex;align-items:center;gap:10px;height:38px;padding:0 18px 0 14px;border:2px solid rgba(255,255,255,.5);border-radius:999px;color:#fff;font-size:17px;font-weight:620;letter-spacing:.02em;text-decoration:none;text-transform:uppercase}
  .solo-back:active,.solo-back:focus-visible{background:#fff;color:var(--ink);border-color:#fff}
  .solo-back svg{width:18px;height:18px}
  .solo body{padding-top:calc(var(--bar) + var(--fp))}
  .solo .grain,.solo .frame-mask{top:calc(var(--bar) + var(--fp))}
  .solo .hero-ch{min-height:calc(100svh - var(--fp) * 2 - var(--bar))}
}

@media (max-width:980px){
  .hero{grid-template-columns:1fr;padding-top:clamp(36px,6vw,60px)}
  .hero-pic{width:min(100%,560px);margin:56px auto 0}
  .ruler button{display:none}
}
@media (max-width:860px){
  .cols,.duo,.book,.cmp{grid-template-columns:1fr}
  .cards{grid-template-columns:1fr 1fr}
  .flow{grid-template-columns:1fr 1fr}
  .flow li:not(:last-child)::after{display:none}
  .stats{grid-template-columns:1fr 1fr}
  .stats .stat:last-child:nth-child(odd){grid-column:1/-1}
  .glance dl{grid-template-columns:1fr}
  .glance dt{padding-bottom:0}
  .glance dd{border-top:0;padding-top:4px}
  .book .form-ill,.duo .phone-wrap,.duo .phone-col{margin:0 auto}
}
@media (max-width:560px){
  .top .tag,.top .where .dot{display:none}
  .top .where span{display:block}
  .top{font-size:13px}
  .cards{grid-template-columns:1fr}
  .flow{grid-template-columns:1fr}
  .bar-row{grid-template-columns:1fr;gap:6px}
  .sticker{left:-2%;bottom:-8%}
  .stats{gap:10px}
  .stat b{font-size:clamp(38px,12vw,60px)}
  .kicker{line-height:1.02}
}
@media (prefers-reduced-motion:reduce){
  .rv,.title .ch-l,.sub,.intro,.tags,.hero-pic,.sticker,.scroll-cue{opacity:1;transform:none;animation:none;transition:none}
  .sticker{transform:rotate(-6deg)}
  .squig path{animation:none;stroke-dashoffset:0}
  .spark,.grain .g3,.scroll-cue i::after{animation:none}
  .bar-row .fill{transition:none;width:var(--w)}
  .card,.vid .play{transition:none}
  .peek{animation:none}
}