ChatGPT now lets businesses claim a profile

It’s official. On 10 November, OpenAI launched Businesses in ChatGPT, in beta. Through a new Business Hub, businesses can claim their profile, keep their details up to date and see how people find them in ChatGPT, which OpenAI says 1.2 billion people use every week.

How to claim yours

Sign in to ChatGPT, open Business Hub from the sidebar and search for your business by name. Pick the right listing, then prove it’s yours: a code to your business phone or email, a record added to your website’s domain, or your Shopify store.

Next comes an identity check with Persona, which can ask for photo ID and your business registration. Once that’s approved you can edit your profile, see your insights and get the blue verified tick. It’s free, and you don’t need to advertise.

What you get

You can update your website, description, category and logo, add a cover photo, and connect a product feed if you sell online. Insights cover the last 28 days: how often ChatGPT mentions you, how many people click through to your website, and the themes of the answers you turn up in. You never see anyone’s questions.

What it won’t do

Claiming doesn’t make ChatGPT recommend you more often, and OpenAI says ads don’t change its answers. Business Agents, which chat to customers for you, are only open to some US online businesses for now. OpenAI checks every change before it goes live, so updates can take a while.

Claiming doesn’t make ChatGPT recommend you more often.

Is it open in the UK?

Availability also depends on where you are and what you do. Online businesses that can’t find themselves may be able to add a profile, but local shops and restaurants can currently claim only an existing US listing.