Google now shows when you appear in its AI answers

Since 31 August, every website in Google Search Console has had a new set of reports showing how often its pages appear in Google’s AI features. Google announced them on 3 June, starting with a small group of sites.

What it shows

The Search Generative AI performance reports count impressions: how often your pages appeared in AI Overviews and AI Mode in Search, and in generative AI features in Discover. You can see which pages appeared, split by country, and by device for Search, hour by hour or month by month.

What it doesn’t

There are no clicks, no click-through rate and no list of the searches behind each appearance. Google says more measures may follow. The same appearances are still counted in the normal Performance report as well. This is a separate view of them.

Why it matters

For the first time you can see whether Google’s AI answers are showing your pages at all. If they are, Google can read your site and trusts it enough to use it. If they aren’t, it’s worth checking the basics. Bing Webmaster Tools has a similar report for Microsoft Copilot, which counts how often you’re cited.

For the first time you can see whether Google’s AI answers are showing your pages at all.