ZERo FaFFSEOFound · Chosen · First

SEO and AI search: Be the answer

Top of Google. Named by AI.
Found first.

We’re ZERO FAFF. We get businesses found wherever their customers are searching: on Google, on the map and in AI answers from the likes of ChatGPT and Google’s AI Overviews. From the basics done properly to the really technical stuff.

Book a quick chat Start the climb

Level 1 of 6 / The basics

Get the basics right

If Google can’t crawl it, it can’t rank it. Most sites we look at are losing out before they’ve even started.

We start with a full technical audit: can Google reach and understand every page, is the site fast on a phone, is it secure, does anything go nowhere, and is the structure clear enough that Google knows which page to show for which search.

Then we fix it. We build websites too, so we don’t just hand you a list of problems. Have a go: fix this site’s problems and watch its health climb.

Technical audit
Speed and Core Web Vitals
Crawling and indexing
Redirects and site structure

42 Site health6 problems holding you back

Pages Google can’t reachBlocked by a stray setting
Slow on phones5.1 seconds to load
Not secureStill on http
Broken links27 links go nowhere
Missing page titles9 pages with no title
No sitemapGoogle has to guess

Level 2 of 6 / Pages

Pages that answer the question

Ranking starts with knowing exactly what people type, and why they’re typing it.

We research the searches your customers actually make, how many people make them and what they’re hoping to find, then build or improve a page for each one: services, places you cover, prices, questions. Each with a title and description written to be clicked.

Your listing on Google is your shop window. Try writing one below and see how it looks.

Keyword research
Search intent
Titles and descriptions
Content that answers

Write your Google listing

Page title 0 / 60 Description 0 / 155

BBright Homesbrighthomes.co.uk › kitchens

Level 3 of 6 / Local

Top of the map

For “near me” searches, the map is where the calls come from.

Your Google Business Profile often gets seen more than your website. We set it up properly, keep it busy with photos and posts, help you win reviews and reply to them, and make sure your details match everywhere they appear, from Apple Business to Bing Places.

Switch on what we do below and watch Bright Homes climb into the top three.

Google Business Profile
Reviews and replies
Apple Business and Bing Places
Local pages and listings

Bright Homes4.9 (31)Kitchen fitter · Durham

Bright Homes: 5th, not in the top three

Level 4 of 6 / Authority

Earn your reputation

Google trusts websites that other trusted websites talk about.

Links and mentions from local news, suppliers, trade bodies, partners and the causes you support tell Google, and AI, that you’re the real deal. We find the opportunities you’ve already earned and create new ones with stories worth telling.

No dodgy link schemes, ever. They can sink a site overnight.

Link building
Digital PR
Local and trade mentions
Clean-up of bad links

Level 5 of 6 / Advanced

The really technical stuff

When the basics are done, the gains are in the detail.

Structured data that tells Google exactly what’s on a page, so it can show prices, opening hours or events right in the results. Site moves that keep your rankings. Sites built with JavaScript that Google can still read. Big sites with thousands of pages, crawled the way you want them to be.

Pick a type below and see what it can do for your listing.

Structured data
Site migrations
JavaScript SEO
Large and multi-location sites

{
  "@type": "HomeAndConstructionBusiness",
  "name": "Bright Homes",
  "telephone": "+44 191 000 0000",
  "areaServed": "County Durham",
  "openingHours": "Mo-Fr 08:00-17:30",
  "sameAs": ["https://www.facebook.com/…"]
}{
  "@type": "Product",
  "name": "Shaker kitchen, sage green",
  "offers": {
    "@type": "Offer",
    "price": "6950",
    "priceCurrency": "GBP",
    "availability": "InStock"
  }
}{
  "@type": "Event",
  "name": "Kitchen design open day",
  "startDate": "2027-03-06T10:00",
  "location": {
    "@type": "Place",
    "name": "Bright Homes showroom"
  }
}{
  "@type": "Article",
  "headline": "How much does a new kitchen cost?",
  "author": { "@type": "Person", "name": "…" },
  "datePublished": "2026-10-12"
}

Bbrighthomes.co.ukBright Homes · Kitchen Fitters in DurhamOpen today · 8am to 5:30pm · Serves County DurhamKitchensBathroomsContact

Structured data tells Google exactly what’s on a page, so it can show more of it. Google decides what it shows; this is the kind of thing it can.

Site migrations without losing rankingsJavaScript renderingCrawl budget and log filesCore Web VitalsInternational and multi-location sitesInternal linking at scaleFaceted navigationContent pruning

Level 6 of 6 / AI search

Found by AI

More and more people ask AI first. Make sure it can find you, understand you and recommend you.

ChatGPT, Google’s AI Overviews and AI Mode, Perplexity and Copilot all write answers from what they can find and trust. That means a site they’re allowed to visit and can read without running code, clear facts about who you are and what you do, and good things said about you elsewhere.

Some hosting and security settings block AI crawlers without anyone noticing. Try it below: switch each one off and see what you’d lose.

AI crawler checks
Pages AI can read
Clear facts about your business
AI visibility tracking

Who can visit your website?

GooglebotGoogle Search, including AI Overviews and AI Mode
OAI-SearchBotChatGPT search answers
BingbotBing, which also powers answers in Microsoft Copilot
PerplexityBotPerplexity’s answers
Claude-SearchBotSearch results in Claude
GPTBotTraining OpenAI’s models
Google-ExtendedTraining Gemini
ClaudeBotTraining Anthropic’s models

Who’s a good kitchen fitter in Durham?

AI answer

A few well-reviewed options in Durham. Bright Homes designs and fits kitchens and bathrooms with its own team, and offers a free home visit and a fixed quote.

Bbrighthomes.co.ukGoogle reviews

Ahead of the curve

Your business, everywhere AI looks

AI assistants don’t just read websites. They lean on business listings, reviews and what other sites say about you. So we make sure every one of them tells the same, complete story, and we’re quick to add the new ones.

LiveGoogle Business Profile

Google says a complete profile helps you show in its AI answers as well as on Maps.

LiveApple Business

Free in the UK, and what Siri, Apple Maps and Spotlight use.

LiveBing Places

Accurate details matter for Bing and Microsoft Copilot’s local answers.

LiveChatGPT

Business profiles launched in November 2026. We’ll claim yours, set it up and keep it current.

We measure it, too

Google Search Console and Bing Webmaster Tools now show when your site appears in AI answers. We report on it alongside your rankings, visits and, most importantly, the enquiries they bring in.

How we work

Up the
rankings

Seven steps, one point of contact, and reports that show what’s actually changed.

Audit

A proper look at your site, your rankings, your competitors, your listings and how you show up in AI answers.

You get a clear picture of where you stand

Plan

The searches worth winning, what it’ll take and what we’ll do first, with a fixed price.

You get a plan you can actually follow

Fix the foundations

Speed, crawling, structure, security and all the technical bits, done properly.

You get a site Google can read

Create

Pages and guides that answer what your customers ask, better than anyone else.

You get pages worth ranking

Build authority

Links, mentions and reviews from places that count.

You get a name Google trusts

Get AI-ready

Crawler access, clear facts and listings, so AI can find and recommend you.

You get found in AI answers

Report

Plain-English monthly reports: rankings, visits, AI visibility and, above all, enquiries.

You get numbers that mean something

Be the answer

Tell us your website and what you want to be found for, and we’ll come back with a plan and a fixed price.

Let’s get you found

What you get

SEO that brings in enquiries

Most small business websites are invisible for the searches that matter, not because they’re bad businesses, but because nobody’s told Google, or AI, what they do, where and why they’re the one to choose.

We fix that, from the basics up. A site that can be found, pages that answer the question, a profile that wins the map and a reputation that earns trust, so you show up wherever your customers look.

And because we judge it by enquiries, not just rankings, you’ll always know what it’s bringing in.

A proper audit

Your site, your rankings, your rivals and your AI visibility.

A clear plan

The searches worth winning, and what we’ll do first.

Fixes, not just reports

We build websites, so the work actually gets done.

Pages that rank

Written to answer what your customers ask.

Local and AI listings

Complete and consistent everywhere AI looks.

Reports that make sense

Rankings, visits and enquiries, in plain English.

Why ZERO FAFF

Why businesses trust us to get them found

01We fix it, not just flag it

We build websites as well as optimise them, so the changes happen quickly, without a stack of reports gathering dust.

02Honest about what’s possible

No promises of a guaranteed number one. Just a clear plan, done properly, and straight answers about how it’s going.

03Judged on enquiries

We also run ads and set up CRMs, so we can see which searches bring in customers, not just clicks, and do more of what works.

Where we work

SEO for the North East, and beyond

We’re based in Durham and help businesses get found right across the North East, and plenty further afield, by video call. Find your area to see what else we do near you.

Areas we coverDurham Newcastle & Gateshead Sunderland Northumberland Middlesbrough & Teesside Darlington Bishop Auckland Consett & Stanley Newton Aycliffe Chester-le-Street Crook Every town and village

RegionsThe North East Yorkshire The North West The South East Anywhere in the UK

Questions

Good questions, straight answers

How long does SEO take to work?

Some fixes, like pages Google couldn’t reach or a slow site, can help within weeks. Climbing for competitive searches usually takes months of steady work, and it keeps building after that. We’ll tell you honestly what’s realistic for your searches before you spend a penny.

Can you guarantee a number one spot?

No, and be wary of anyone who does. Google itself says no one can guarantee a top ranking. What we can promise is the work: a clear plan, done properly, with honest reports on what’s moving and what isn’t.

What is AI search, and do I need different SEO for it?

AI search is when people ask tools like ChatGPT, Google’s AI Overviews and AI Mode, Perplexity or Copilot, and get a written answer instead of a list of links. Google says there’s nothing extra you need for its AI features beyond good SEO, and most of what helps you there helps everywhere: a site that can be crawled and read, clear facts about your business, and other trusted sites talking about you. We also make sure you’re not accidentally blocking the AI tools that send visitors.

Should I block AI bots from my website?

It depends which ones. Some only collect data to train AI models, and blocking those won’t hide you from AI answers. Others fetch pages to answer people’s questions, and blocking those can keep you out of the answers altogether. Some hosting and security settings block them without you knowing. We check what’s happening and set it up the way you want.

Can I get my business listed in ChatGPT?

Yes. Since 10 November 2026, OpenAI lets businesses claim a free profile in ChatGPT through Business Hub. We’ll claim and verify yours, set it up and keep it current, and make sure it matches your website, Google Business Profile, Apple Business, Bing Places and reviews, which AI assistants still lean on. Our free guide, How do you get found in ChatGPT?, covers what to do now.

Do you do local SEO?

Yes. For most of the businesses we work with, the map is where the calls come from. We set up and look after your Google Business Profile, Apple Business and Bing Places, get your details consistent across the web, help you win more reviews and build pages for the places you cover.

How much does SEO cost?

It depends on how competitive your searches are and how much needs doing. We start with an audit, then give you a fixed price up front, so you know exactly what you’re paying for before any work starts.

Do I own everything?

Yes. Your website, your content, your Google Business Profile, your Search Console and your analytics are all set up in your business’s name and stay yours.

Want to be found?

Let’s get you found.

Tell us your website and what you’d like to be found for. We’ll take a proper look and come back with a plan and a fixed price. No hard sell, zero faff.

Book a quick chat WhatsApp us

Ring us on 07842 897868 or email hello@zerofaff.co.uk