A brand that had been outgrown

The starting point was the identity itself. Lawler Mortgages had an older blue brand which no longer felt aligned with the wider Lawler business or the level of service being offered.

We developed a completely new visual identity, including a new logo, brand guidelines and a clearer approach to how Lawler Mortgages should present itself across digital channels.

Alongside this, we created a language guide to give the business a more consistent tone of voice, making mortgage information feel clearer, more approachable and less weighed down by industry jargon.

The aim was not simply to make the brand look more modern. It was to create something that felt professional, recognisable and closely connected to Lawler & Co, while still giving Lawler Mortgages its own distinct identity.

A website designed around the customer

With the new brand in place, we moved on to the website. The existing site no longer made it easy enough for prospective clients to find the information they were looking for, so the new website was planned around the different reasons someone might be looking for mortgage advice.

Clearer navigation, improved service pages and a more straightforward structure make it easier for first-time buyers, home movers, remortgage clients and others to quickly reach relevant information.

Local SEO was also considered from the outset, helping to give Lawler Mortgages a stronger foundation for being discovered by people searching for mortgage advice across Stockport and the surrounding areas.

Making it easier to book

One of the biggest improvements was simplifying the journey from visiting the website to speaking with an adviser.

A new online booking system was introduced so clients can arrange an appointment directly, without relying solely on phone calls or email enquiries. Clear booking calls to action are used throughout the website, making the next step obvious wherever someone enters the site.

This was an important part of the project. The website needed to do more than provide information. It needed to help turn interest into enquiries.

Building the brand beyond the website

Once the new identity and website were established, our work moved into ongoing social media marketing. We developed Lawler Mortgages' social channels with a more consistent visual identity and a stronger mix of useful, engaging content. This includes first-time buyer guidance, remortgage information, protection, client reviews, market updates and content featuring the people behind the business.

The focus is on making mortgage content useful and easy to understand, while building greater recognition for the brand over time.

There is also a natural opportunity to connect Lawler Mortgages with the established Lawler & Co audience. By bringing mortgage advice into relevant property conversations, the two brands can work together more effectively and reach people at the point they are already thinking about buying or moving home.

A stronger platform for growth

Lawler Mortgages now has a much clearer and more modern identity, a website built around the customer journey, a simpler booking process and a more consistent approach to ongoing marketing.

Rather than treating the brand, website, SEO and social media as separate pieces of work, they were developed to support each other and create a stronger overall presence for the business.

From Carl, Director of Lawler Mortgages

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