Last updated: 31 August 2026

ZERO FAFF respects your privacy and keeps things simple. This Privacy Policy explains what personal information we collect, why we use it, who we may share it with and the rights you have.

Who we are

ZERO FAFF is a trading name of LM Marketing Limited, a company registered in England and Wales under company number 16496715.

Registered office: Suite A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom.

LM Marketing Limited is the data controller responsible for personal information collected through this website.

You can contact us at lewis@zerofaff.co.uk.

What information we collect

We may collect personal information that you provide directly to us, including:

• your name;
• email address;
• telephone number;
• the services you are interested in;
• information contained in an enquiry or message; and
• information required if you become a client, such as business, billing and payment information.

If you contact us through a social media platform, advertising platform or another third-party service, we may also receive information that you choose to provide through that platform.

When you use our website, certain technical information may be collected automatically, including your IP address, browser and device information, approximate location derived from your IP address, pages visited, referring website, interactions with the website and information collected through cookies and similar technologies.

We do not intentionally collect sensitive or special category personal information through this website.

How we use your information

We may use your personal information to:

• respond to enquiries;
• provide information about our services;
• prepare proposals, quotations and other pre-contract information;
• provide and manage services where you become a client;
• administer client relationships, payments and invoices;
• operate, maintain and secure our website;
• understand how visitors use our website;
• measure and improve our marketing and advertising;
• communicate with you about our services where permitted by law; and
• meet our legal, regulatory, tax and accounting obligations.

We do not sell your personal information.

Our lawful bases for using your information

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we rely on:

Contract
Where processing is necessary to take steps at your request before entering into a contract with us or to provide services under a contract.

Legitimate interests
Where necessary for the legitimate interests of operating and developing our business, responding to appropriate business enquiries, maintaining our website, protecting our systems and managing client relationships, provided those interests are not overridden by your rights.

Legal obligation
Where we need to process or retain information to comply with a legal requirement, including accounting and tax obligations.

Consent
Where you have given us permission to process information for a particular purpose, including the use of non-essential analytics or advertising technologies where consent is required.

Where we rely on consent, you can withdraw it at any time.

Cookies, analytics and advertising

We use cookies and similar technologies to operate our website and, where you have consented, understand website usage and measure our marketing.

We use or plan to use services including:

Google Analytics to understand website traffic and how visitors interact with the website.

Google Tag Manager to manage website analytics and marketing tags.

Meta Pixel to measure the performance of advertising, understand actions taken following an advert and support relevant advertising and retargeting.

LinkedIn Insight Tag to measure advertising performance, website visits and conversions and support relevant advertising audiences.

These technologies may process information including IP addresses, browser and device information, pages visited, website interactions, referral information and advertising or cookie identifiers.

Non-essential analytics and advertising technologies will only be activated where the appropriate consent has been provided.

You can accept, reject or manage non-essential cookies using our cookie consent controls and can change your preferences at any time.

Full details about the cookies and tracking technologies used on our website can be found in our Cookie Policy.

Marketing

Submitting an enquiry does not automatically subscribe you to marketing communications.

Where we send direct marketing, we will only do so where permitted by law. You can unsubscribe or object to direct marketing at any time.

Where you have consented to advertising technologies, platforms such as Meta and LinkedIn may use information collected through their technologies to help us measure advertising and reach relevant audiences.

Who we share your information with

We may share personal information where necessary with trusted third parties that help us operate our website and business, including:

• website hosting and technology providers;
• contact form and communication providers;
• Google;
• Meta Platforms;
• LinkedIn;
• analytics and advertising providers;
• accounting, payment and business administration providers;
• professional advisers; and
• regulators, law enforcement bodies or other authorities where required by law.

Some providers process information on our behalf. Others, including certain large technology and advertising platforms, may process information as independent data controllers in accordance with their own privacy policies.

We only share information where there is an appropriate reason to do so.

International transfers

Some of the organisations we use, including Google, Meta and LinkedIn, operate internationally and may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we take steps to ensure that the transfer is permitted under UK data protection law. This may include transfers to countries covered by UK adequacy regulations or the use of approved contractual safeguards.

You can contact us if you would like further information about the safeguards used for international transfers.

How long we keep your information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected.

As a general guide:

• enquiry information will normally be retained for up to 24 months after our last contact;
• client and financial records may normally be retained for up to six years after the end of our relationship where required for contractual, accounting, tax or legal purposes; and
• analytics and advertising information is retained in accordance with our settings and the applicable retention periods of the platforms we use.

We may retain information for longer where required by law or where necessary in connection with an ongoing dispute or legal claim.

Your privacy rights

Depending on the circumstances, you may have the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• request deletion of your information;
• ask us to restrict how your information is used;
• receive certain information in a portable format;
• withdraw consent where processing is based on consent; and
• object to certain uses of your information.

Your right to object

Where we rely on legitimate interests, you have the right to object to the processing of your personal information in certain circumstances.

You always have the right to object to your personal information being used for direct marketing.

To exercise your rights, contact us at lewis@zerofaff.co.uk.

Automated decision-making

We do not use personal information collected through this website to make solely automated decisions about you that have legal or similarly significant effects.

Advertising and analytics platforms may use automated technologies to determine audiences, measure advertising or personalise advertising in accordance with their own policies and your cookie choices.

Keeping your information secure

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

No internet-based system can be guaranteed to be completely secure, but we take reasonable steps to protect the information entrusted to us.

Children

Our website and services are not directed at children under 18 and we do not knowingly collect personal information from children through this website.

If we become aware that personal information has been collected from a child inappropriately, we will take reasonable steps to delete it.

Data protection complaints

If you have concerns about how we have collected or used your personal information, please contact us at lewis@zerofaff.co.uk.

We will acknowledge a data protection complaint within 30 days, investigate it appropriately and communicate the outcome without unjustifiable or excessive delay.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal obligations.

The latest version will always be published on this page with the date it was last updated.