Turning scrolls into enquiries for
What The Booth
Putting more enquiries in the picture
What The Booth brings photo booths and magic mirrors to weddings, parties and events. We helped bring the business to more people planning them.
The brief was straightforward: generate enquiries through Facebook and Instagram, targeting an audience within 35km of Mansfield. Give people a reason to stop scrolling, then make getting in touch easy.
We built a video-led Meta advertising campaign around that goal, pairing the ads with an enquiry form people could complete without leaving Facebook or Instagram. The form collected contact details, event type, date and venue, giving Jason useful information to follow up and discuss what each customer needed.
From April to August 2026, the lead tracker recorded more than 270 enquiries. Across the campaigns, Meta reported:
- £3.45 average cost per lead
- 121,777 ad impressions
- 1,433 link clicks
At £3.45 per enquiry, the campaign came in below Superads’ published UK benchmark of £17.46 for July 2026. That benchmark covers a broader mix of industries and campaigns over a different reporting period, but provides useful context for the cost achieved.
Over five months, the advertising gave What The Booth a steady flow of enquiries and a simple route from someone watching a video to discussing their event with Jason.
More opportunities to quote. More conversations with potential customers. Less faff getting them through the door.
