Strategy
Stop digging in the wrong places.
Get it right first time.
We’re ZERO FAFF. We work out where your customers are, what makes you the obvious choice and exactly where your time and budget should go, then hand you a clear, realistic plan to get there.
Somewhere on this island is buried treasure: more customers. You’ve got five digs. Each one costs you. Good luck.
Here’s the route we take with every business. Scroll down and the ship sails it with you.
We look honestly at your marketing today: your website, social, ads, reviews and where your enquiries really come from. What’s working, what isn’t, and what’s quietly costing you.
A clear picture of where you standWe pin down your best customers: who they are, what they care about, where they spend their time and what makes them pick up the phone.
Your ideal customers, written downWe map your competitors: what they say, what they charge, where they advertise and where the gaps are that you can sail straight through.
A competitor map, gaps markedWe choose the channels that will work hardest for you, in the right order, with a budget for each, and drop everything that won’t move the needle.
A channel plan, with budgetsWe set clear goals and the numbers to track, so you know exactly what success looks like and can see it happening, month by month.
Goals, targets and a 90-day planNot a 60-page report that sits in a drawer. A clear, practical plan your whole team can follow.
It’s yours to keep, whoever carries it out. And if you’d like us to make it happen, the same team can build the website, run the social media and ads, design the brand and set up the CRM, all pulling in the same direction.
Your marketing strategy
We dig into your business, your customers and your competitors, then hand you a written plan with priorities, budgets and a 90-day action list. Perfect for a launch, a reset or a fresh start.
A strategist on your side, month after month: regular check-ins, the numbers reviewed, the plan adjusted as you learn what works, and someone to sense-check every big marketing decision.
A plan sized to your team, your time and your budget, not a fantasy that needs a marketing department.
We run websites, social, ads, design and CRMs, so our advice comes from what actually works, not a textbook.
No jargon, no buzzwords, no 60-page report. Just a clear route everyone in your business can follow.
We’re based in Durham and plan marketing for businesses right across the North East, and for plenty further afield, by video call. Find your area to see what else we do near you.
It’s a plan for winning customers: who you’re trying to reach, what makes you the obvious choice, which channels to use, in what order, with what budget, and how you’ll know it’s working. It stops you spending money on guesses.
Businesses that know marketing matters but aren’t sure where to start or what to stop: new businesses planning a launch, growing businesses that have outgrown word of mouth, and anyone who has tried a few things that didn’t quite work.
We start by getting to know your business, your customers and your goals, and look at what you’re doing now, what your competitors are doing and where your enquiries really come from. Then we turn it into a clear plan with priorities, budgets and next steps, in plain English.
A written strategy you can actually use: where you are now, who your best customers are, how you compare with competitors, which channels to focus on and why, a 90-day action plan, and the numbers to track.
No. The plan is yours, whether you do it yourself, with your own team or with someone else. If you’d like us to make it happen, we can, across websites, social media, ads, design and CRM.
It depends on the size of your business and how deep you want to go. We’ll agree a fixed price before we start, in plain English, with no long contract.
Yes. Many clients have regular check-ins with us to review the numbers, adjust the plan and keep everyone on track. It’s often where the real gains come from.
Ready to set sail?
Tell us where your business is now and where you want it to be, and we’ll come back with a plan for getting there. No hard sell, no faff.